Sonar+D, new international conference on creativity and technology in the environment of digital culture

Promoted by the Sónar festival and aimed at promoting talent and business opportunities in the digital environment, Sónar-D becomes an international conference on creativity and technology in this field, which will take place 12 al 14 June at Fira Montjuïc (Barcelona).

Experts from around the world (technologists, entrepreneurs, artists, companies and researchers) will meet from 12 al 14 June at the Barcelona venue of Fira Montjuïc (Barcelona) in congress Sonar+D, to present and project the initiatives and tools that will shape future creative experiences around music, the image, interactive content and transmedia platforms, .

Sonar+D, which becomes an event with its own character integrated into the Sónar festival, proposes an interdisciplinary and intersectoral approach that is aimed at professionals in the creative industries sector, technological and cultural and that pursues the interaction between them, knowledge sharing, the debate, talent exposure and business generation.

Most of the Sónar+D activities are also open to the festival public, contributing to the new stage of Sonar which opened last year with the change of headquarters of Sónar by Day. This event is configured in four areas: the congress, which includes more than thirty conferences, round tables and workshops; an exhibition area that presents 80 projects in the MarketLab and AppCafé spaces, as well as in the showcases, demos and product presentations and at SonarCinema, which is also integrated into this area; a third zone, distributed on the stages intended for Live Performance, both from Sónar+D and the festival itself, including concerts and new media installations; and finally, the networking area, with Meet the Expert as the central activity and the virtual interaction tools available on the web.

Among the more than one hundred participating companies, the Fabrica creative research center stands out. (IT) -as guest Lab of this edition; the Design Fictions group, from the prestigious MIT Media Lab; the European design and media art studio Universal Everything, the digital art trading platform Sedition, and the music video producer Canada (BCN), among others.

Within technological projects, Sónar+D exclusively presents the European premiere of 'Clouds', interactive documentary that anticipates the future of cinema for Oculus Rift, the virtual reality glasses recently acquired by Facebook, as well as the world premiere of Oval, a digital alternative to Hang, a cult instrument whose creators Ravid Goldschmidt (ISR/ES) and Alex Posada (ES) They have evolved it into a musical controller that seeks to build a community of users.

In its first edition in 2013, Sónar+D meeting a 3.325 s professionals of more than 1.600 companies from 57 countries of the audiovisual sectors, interactive, musical and communication and training.