Virgin Media expands its digital signage platform with 47” vertical screens

Esprit Digital has designed vertical LCD screens, in 47” inch portrait format, for Virgin Media stores in the United Kingdom. Displays that allow you to see the contents even when sunlight falls directly on them.

The telecommunications company Virigin Media continues to invest in digital signage for its stores in the United Kingdom. One of the first approaches was made, as we already published in Digital AV Magazine, with an interactive experience that it implemented in the store located in the Westfield Shopping Center in London where the company Acquire Digital installed eight solutions that provided a wide variety of applications, including screens and gesture technology.

In 2013, Virgin Media's strategy focused on installing a series of video walls with interactive touch screens in stores so that customers can browse and compare the options available.

2014 marks a new stage in the evolution of digital signage for this British company with the deployment, at the national level, from a series of high-brightness portrait displays. The company in charge of the implementation of this new digital signage solution will be Esprit Digital that will install vertical displays of 47 inches that allow the contents displayed to be read even when light falls directly on the screens. The first store in which this deployment has begun was the one on Oxford Street.

“We are the first retailer to fully adopt this technology and these bespoke displays by Esprit Digital are a key part of our strategy to attract new customers to our stores.. Brightness and clarity are excellent”, explica Paul Williams, retail director of Virgin Media.

The objective is that before the end of May all Virgin Media stores will have this type of screens whose content will be managed and updated from the company's headquarters..

“They were very clear about what they wanted to achieve and our high-brightness custom venue displays have given them exactly what they needed for both their staff and customers.. UK launch to be completed this month, and I am sure that other retailers will follow with these types of projects “, comments Peter Livesey, CEO of Esprit Digital.