Pearl Media creates a 3D videomapping for the Tommy Hilfiger store in California in Hollywood style

The outdoor 3D projection specialist Pearl Media has been responsible for the production and execution of the videomapping to celebrate the opening of the new Tommy Hilfiger store in West Hollywood (California) what, how could it not be less, It has been in the purest American style.

The opening of the new store of the fashion brand Tommy Hilfiger in California has given a nod to Hollywood, since it is located in the prestigious area of ​​Beverly Boulevard in West Hollywood, with the help of 3D projection technology to provide a new dimension of spectacularity and emotion to the attendees who attended the opening party and to all the pedestrians passing through the street.

The development, production and execution of 3D videomapping in the store building corresponds to the North American specialist in this matter Pearl Media, who had to face the challenge of creating an animated 3D projection, without compromising visual effects, using a 2D brand promotional video as the only creative asset.

Pearl Media's solution was to keep the promotional video content in 2D, while transition effects of 3D projection maps were continually added in which the transformation of the Hollywood sign into that of the Hilfiger firm was discovered to symbolically demonstrate the presence of this firm in the city of cinema.

The objective sought “was not statistical but symbolic and in the purest American style to create a lasting impression on consumers with a live experience that can then be shared exponentially online and through social media”, say those responsible for Pearl Media.

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