Sony laser projection technology brings works at ARoS Aarhus Kunstmuseum to life

El ARoS Aarhus Art Museum has installed 21 Sony VPL-FHZ55 laser projectors to optimize the visual effect of your rooms. Some equipment that has been ideal for the exhibition 'Appearing/Intercouses’ by video artist Jesper Just.

ARoS Aarhus Art Museum It is a modern international art museum, located in the center of Denmark's second largest city, Aarhus, which receives more than half a million visits a year and has an area for exhibitions of 7.000 m2. In addition to other galleries, On the underground floor is the exhibition hall The 9 Spaces, specially designed for artistic installation, international video and lighting.

This museum usually offers art on video but the installation they had was insufficient when they had to organize 'Appearing/Intercourses', a special exhibition on the present and past cinematic work of video artist Jesper Just.

Just uses the aesthetic, the modes of expression and visual codes of Hollywood films, but giving a twist to its topics. The most important thing for this artist is the setting in which the story takes place.. This was evident in 'Intercourses', the five-screen installation he created for the Danish pavilion at the 55th edition of the Venice Biennale 2013. The story takes place in a neighborhood in the Chinese city of Hangzhou., an architectural copy of Paris to scale 1:1. Using poetic and cinematographic language, Just explores themes such as cultural affiliations, globalization and the decline of the modern big city.

The projectors that the museum had did not offer the necessary light to show the works in all their splendor in such a large space.. Besides, These traditional equipment required maintenance and lamp replacements on a regular basis., somewhat expensive and demanding since the projectors are mounted on the ceiling.

To respond to this problem, AV CenterVest from Aarhus designed and installed a new solution consisting of 21 VPL-FHZ55 3LCD laser light source projectors Sony. For Just's exhibition, three of these projectors were specifically used to show a selection of images, while for the rest of the works of art one of the museum's other projectors was used.

The artist wanted the exhibition rooms to express the same idea of ​​decadence as his work “Intercourses” and for this reason the decision was made to keep the walls empty and some elements from a previous exhibition were recycled.. Similarly, AV Ceneter Vest was asked to leave the facility looking unfinished and unkempt, with the cables and supports visible so that they could be part of the work of art.

Proyector Sony VPL-FHZ55

The ARoS Aarhus art museum wanted a flexible and stable solution that focused on image quality and had low installation and maintenance costs.. He opted for the Sony VPL-FHZ55 model as it met all the art museum's requirements.

It is stable and accessible thanks to the filter replacement cycles. 20.000 hours, eliminating the need to replace the light source in almost ten years under normal use conditions. As a result, costs have been reduced and fewer problems are experienced over the life of the projector.