Calvin Klein uses digital signage at Macy's to optimize the shopping experience

A touch screen 75 inches of Samsung and virtual sales assistants is what Calvin Klein has installed in its Macy's flagship store to immerse its customers in its denim fashion offering.

Calvin Klein has worked alongside Creative Realities LLC to implement a sales experience based on digital signage in the store in the Macy's shopping center located in Herald Square (New York), an installation that will be expanded throughout the year to other 18 establishments that Macy's has in the country.

“The collaboration between Creative Realities (CR) and Calvin Klein highlights how digital marketing is at its best, both from a design and deployment point of view. The project that Calvin Klein proposed to us had a high brand component that we had to make clear.. “It was necessary to faithfully reflect the voice and essence of the firm”, explains Paul Price, CEO de Creative Realities.

Known for its sophisticated and modern denim styles, CR has worked closely with the Calvin Klein team to find the fusion between the brand's efforts to establish its retail business and digital marketing technology., and in this way be able to integrate the most appropriate systems (including Internet-based media and mobile applications) in the aesthetics of the store.

Calvin Klein is employing interactive touch screen and sales support applications developed by Creative Realities to aid customers' shopping experience. Taking advantage of virtual sales assistants, Visitors to the iconic Herald Square store can explore the brand and learn more about Calvin Klein's wide range of denim items.. The key piece of this entire digital signage implementation is a touch screen 75 inches of Samsung whose content and software interfaces have been custom created for this application.

The screens are strategically located and offer high definition streaming content whose mission is to influence customers' purchasing decisions.. For your part, virtual assistants take advantage of artificial intelligence to locate sizes, color and style, as well as where the different products are located and, It does this by synchronizing the LED lighting which emphasizes placement on shelves.