The Spanish consulting firm Sociograph Neuromarketing opens offices in Mexico City.

As part of its internationalization strategy of its communication services based on neuroscientific analysis, The Spanish company Sociograph Neuromarketing has opened offices in Mexico City, from where it will promote its technology in the markets of Latin America and the United States.

The new office of the consultant Sociograph Neuromarketing, specialized in communication based on neuroscientific analysis based in the Spanish city of Palencia, It is located in the capital of Mexico, on Santa Fe Avenue, 94, and has a specialized team to publicize its neuroscientific analysis services in business sectors, formative, etc. both in Latin America and in the United States.

As those responsible point out, “After several months of work, strategic plans and meetings we are already providing our services in America. We have already closed some accounts, but how could it not be any other way?, We have a full agenda of meetings and appointments with large companies interested in the neuroscientific analysis of their communication at all levels.”.

This company's technology is based on the Sociograph tool, a patent developed with the Spanish company Icon Multimedia and the University of Salamanca, which is based on measurement using individual sensors connected to the hand of each subject, which forms the so-called study group, of electrodermal activity (EDA), in their joint processing and in real time, from a time series analysis model.

This new work methodology offers a quantitative and objective analysis of the group's activity (until 128 personas), in their manifestations of group attention and emotional reactions, which makes possible the approach to phenomena not observable until now or difficult to quantify. By obtaining information in real time, the functioning of the group is immediately known, with a psychophysiological and digitized record produced by the interaction between the members of a group.

“Our technology has already crossed the pond and threatens to continue growing,” say those responsible for Sociograph Neuromarketing.. We have nothing left but to thank all our clients, those who have been, those who are and those who will be, the support and trust placed in our company”.