Samsung SSP and Signagelive cloud software optimize the StubHub Center digital signage network

The StubHub Center has replaced its traditional signage system with a digital signage network developed with the Samsung Smart Platform Signage solution (SSP) and Signagelive cloud-based software.

The StubHub Center is a sports complex located in Southern California. In their 125 acres (505.857 square meters) there is a tennis stadium built for 8.000 personas, another football with 27.000 seating, an athletics center for 2.000 spectators and a covered velodrome for 2.450 places. In addition, It is the headquarters of the LA Galaxy team, the United States Tennis Association (USTA), the American Soccer Federation (USSF) and Exos, an international training center for elite and professional athletes.

Although the complex has high-level sports facilities, was not making the best use of AV technologies to deliver a memorable fan experience and streamline operational processes.

This was particularly evident in the fast food restaurant area., where printed menus and traditional signage solutions were being used. The update of the more than 42 menu boards were made daily manually, which was expensive and slow to manage, In addition to human errors not being rare.

This is why the StubHub Center decided to install a digital signage network using the solution Samsung Smart Platform Signage (SSP) and cloud-based software Signagelive to centralize content displayed on digital menu boards.

After its launch, The sports complex verified that this digital signage network offered other alternatives such as creating content that offered a better experience to fans or that the screens were used for advertising promotion and sponsorships..

Samsung's Smart Platform Signage, powered by Signagelive, was selected as the best solution, since it could be deployed quickly and did not require technical experience on the part of the personnel who were going to use it. Besides, offered cost savings in infrastructure compared to other conventional digital signage solutions.

The solution developed by Samsung and Signagelive has allowed the StubHub Center to streamline operational processes, providing a centralized digital signage network that does not require media players to be manipulated and configured locally.

With Signagelive's menu management software, operations staff can feed the screens in a unified way and update them in real time, allowing the supplied content to affect all screens, to a single or a series of them.

“The sale of soft drinks at this sports complex is as important as that of tickets, due to the huge income they generate. La tecnología de señalización digital implantada ha permitido al StubHub Center crear combinaciones de menús atractivos y enviarlos a las diferentes pantallas. Si ciertas combinaciones no funcionan o no son las apropiadas para ese momento, los menús y sus precios pueden ser actualizados al instante para asegurar una mínima pérdida de ingresos”, comments Jason Cremins, CEO de Signagelive.

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