Melbourne Central shopping center has the largest vertical NanoSlim screen

In the epicenter of the Melbourne Central shopping center, a double-sided NanoSlim LED screen in vertical format has been installed that has pixel pixels of 6 mm and has dimensions of 6,6 x 3,8 metros.

NanoLumens has installed the largest NanoSlim LED screen it has made so far in Melbourne Central. It is a double-sided system in portrait format with pixel pich of 6 mm which has dimensions of 6,67 meters high by 3,8 meters wide.

Melbourne Central is a complex that integrates a large shopping center, a train station and an office tower 57 plants (211 meters high). El Melbourne Central Shopping Centre, property of Group GPT, It is located above the metro station and is close to 300 stores, as well as a large leisure area.

The installation that has been carried out in this shopping center is the result of a collaboration of several years between NanoLumens, your regional sales representative Display Place Solutions and the GPT Group. The latter was looking for a display solution that was impactful, capable of reaching the thousands of people who pass through the center every day. Besides, I wanted it to be an advertising medium where advertisers could show their messages and attract that entire audience..

“To stand out in an environment like this, "The screen had to be impressive with features that allowed it to offer bright and clear images but whose shape did not detract from the seller's message.", comments John Rankin, director of the Retail Division of GPT Group.

The double-sided NanoSlim display in portrait format was the answer for this project. “And its location couldn't be better. It is hanging in the epicenter of business activity in Melbourne Central allowing it to be seen by more than 120.000 consumers every day, explains Gerry Thorley, co-founder and director of Digital Place Solutions.

Regarding the strategic importance of the Almir DeCarvalho facility, Vice President of International Sales at NanoLumens, clarifies that “this is the first of a series of major new commercial installations that are now being carried out in Australia and New Zealand. A region that represents an important focus of expansion, both now and for the coming years”.

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