The retail sector is prepared to work with the Internet of Things, according to the Zebra and Forrester study

The global study carried out by Zebra Technologies and Forrester indicates that the majority of retail sector workers surveyed believe that the Internet of Things (Internet of Things – IoT) can improve business operations, customer experience and create new revenue streams, since “it will be the most important technological initiative of the decade”, they assure.

Zebra Technologies, specialist solutions that improve real-time visibility of business operations, has released the results of the global survey, conducted to business decision makers from six hundred global companies by Forrester Consulting, to understand the perception and adoption of IoT in the retail sector, that has been presented at the annual convention & National Retail Federation Expo (NRF) in New York.

This research has revealed that the majority of retailers consulted believe that IoT will be the most important technological initiative of the decade and that they are therefore willing to make the necessary changes to adopt it..

According to the data collected, near the 96% of decision makers in the retail sector are willing to make the necessary changes to adopt IoT; and 67% has already implemented it and the 26% remaining is planned to be deployed within a year.

Added to this, more than half of retailers surveyed expect IoT to provide operational, actionable data about the location and status of tracked objects., which will help enrich processes and optimize costs in supply chains.

In addition, Companies surveyed in this study also hope it can improve operations and customer experience and create new revenue streams..

Regarding technologies, it refers to the IoT., Retail sector professionals place location systems in real time (RTLS), mobile computing and barcodes as the most important for its implementation. Besides, data analysis, Security solutions and devices with sensors were cited on numerous occasions as necessary solutions to adopt the IoT..

One of the challenges to achieve the adoption of IoT, according to the 56% of the sample, is systems integration, with a close 47% that leans towards improving privacy.

As Nick D'Alessio points out, global retail practice leader en Zebra Technologies, “The arrival of new technologies has completely changed the way buyers interact with retailers.”, however, The purchasing experience may be where their strategic difference lies. With IoT, retailers will have useful data to make informed and strategic business decisions that improve customer loyalty and efficiency by creating exciting experiences for their shoppers.”.

Zebra Motionworks en la Super Bowl XLIX

In accordance with technologies that allow the implementation of the Internet of Things, Zebra has developed Motionworks, an innovative real-time tracking system that will be used in Super Bowl XLIX, the most important sporting event followed worldwide by millions of spectators, that will take place next 1 February at the University of Phoenix Stadium (Glendale, Arizona)

As the official supplier of this important North American sporting event, that will face the Patriots and the Seahawks, Zebra will use its Motionworks system in the final game of the American football league that allows real-time monitoring of each of the players, accurately capturing data from your training, plays on the field of play, etc. whose data is captured in a high-speed player to convert them in real time into precise statistics of the team and each of the players to bring fans closer to all the details and improve their experience during the match.