Small Signage: Charmex and Samsung respond with the DB10D screen to the demand of the retail sector

Small display and interaction devices to respond to the demand of the digital signage market is the joint proposal of Charmex and Samsung with Small Signage solutions for the retail sector, which materializes with the new screen 10,1 inches DB10D.

Charmex y Samsung, specialists in marketing and development of professional visualization systems, respectively, have once again joined forces in the poster and digital signage environment in response to the needs of a market that demanded this type of solutions, but in small format, and this is how they presented it during the course of a day.

Under the name Small Signage, both companies respond with the new solutions from the South Korean supplier, which are characterized by offering high quality visualization and tactile interaction on small screens that offer an appearance and operation similar to that of tablets to meet the needs of the retail environment..

This line includes the new Samsung DB10D series, a screen of 10,1 inches diagonal and high performance for digital signage applications, that these companies have presented for the first time in the Spanish market.

Samsung DB10D is a small model that complements the family of devices for small signage applications, which also includes the range of DB22D screens, of 21,5 inches, and that responds to a new product subcategory that the company began working on towards the last quarter of last year.

As Yilka Rodriguez points out, Samsung digital signage solutions product manager, “The coverage that Samsung intends to provide with the incorporation of this new line-up in its DS business is to provide a solution to those use scenarios that require small format digital signage signaling elements.”, with a professional product, differentiating and prepared for digital signage purposes”.

Besides, the Smart Signage platform, which is currently in its second version, It has also been integrated into these smaller monitors. Specifically, All Small Signage solutions have a Quad Core CPU, RAM memory (of 1 from 1,5 GB), video processor and local storage memory (of 4 u 8 GB), always booking 2 GB for the operating system and for the Samsung integrated solution.

“Each small signage monitor - explains Rodriguez- incorporates the version 2 MagicInfo S content management software, integrated into the platform for local and remote management. Some of the most notable embedded functionalities, which can be especially interesting for small format applications in digital signage, they are a new user interface, more similar to its application in the commercial segment, and location of operations, in addition to simple handling of the device in general”.

The DB22D model also has a touch version and allows you to integrate content through the screen. This way the player or external computer is removed, in addition to being able to load the touch content itself into the internal memory through the player integrated into the platform itself.

The manufacturer has announced that in the second quarter of this year the touch version of the DB10D model and a special non-touch PoE version of the same will be marketed..

Endorsed by experts

The expert in integrating digital signage solutions, Xavier Herrera, product manager the Flat Pannel de Charmex, During the day, he explained how the retail sector responds to one of the verticals where small signage systems best fit., “also applicable in other signaling scenarios, like hotels, hospitals, conference and meeting rooms, auditoriums, elevators, checkout areas in large stores or information kiosks, both interactive and not, among many others, also allowing its integration with payment platforms”.

Proof of this is that during the unpacking and configuration operation of one of the first units of the Samsung DB10D, Herrera demonstrated the versatility, ease of use and speed of platform implementation, taking at least ten minutes to do so.

For your part, Gonzalo Marcos, responsible for business development in the digital signage area of Technological, argues the reasons why a company like yours, specialized in the development of digital signage projects, It is the perfect complement to Samsung's DS hardware.

Associated with Charmex in offering comprehensive digital signage projects, Tecnigica is the developer of the PosterDigital application, an innovative software in the management of DS circuits compatible with SoC V2 that contemplates, comprehensively, providing solutions to control, to suit the client, each and every one of the elements involved, regardless of the scope and complexity of your architecture. “Working with Samsung and Charmex using our PosterDigital solution represents a deeper approach when tackling digital signage projects”, Mark says..

Supports for the new displays

Bruno Moya, Charmex media product manager, has presented a set of DS supports designed specifically for the new small format displays, under the very important concept of 'invisibility' at the time of installation. “The main idea of ​​the support is that, in a discreet way, allows us to place the screen in the right place”, assures.

The current trend in the DS market is to install increasingly larger screens; "nevertheless, Now we find new products that go in the opposite direction -explains Moya-, for which we have to resort to a different type of support than those usually used in this market.".

For this manager, the important thing about a support for small signage purposes is that it fulfills its function safely and robustly., starting from increasingly smaller sizes and anchors. “Roof supports in different sizes, based on the Faltscreen range of SMS, They will allow the monitors to be firmly fixed without noticing that there is a piece that holds the screen from behind. Other wall or ceiling mounts, with articulated mobile arms of the SMS and Traulux brands ,constitute, in turn, “excellent examples of anchoring and security elements for small signage devices aimed at different digital signage purposes”.

The channel manager of Samsung's LFD area, Hector Pascual, has in turn highlighted that, from now on, Companies can begin to measure customer satisfaction with small format small signage solutions and lower costs compared to large format DS systems.

According to the data provided by Pascual, Samsung leads the emerging small signage market in Spain, where you hope to market around 10.000 units along 2015.