El Corte Inglés and Daktronics extend Full HD LED display technology to the center of Malaga

Already converted into the largest Full HD advertising LED screen in Andalusia, The Corte Inglés in Málaga has a display system on its main façade. 140 square meters, powered by Daktronics, to display ads for the stores in this shopping center, as well as messages promoting the tourist and cultural offer of this city (around the 20% of the contents), according to the agreement made with the New Technologies area of ​​the Malaga City Council.

The inauguration and lighting of the new Led screen, which, like the one installed a few months ago in the Plaza de Callao in Madrid, corresponds to the North American firm Daktronics, It was hosted by the Malaga actor Antonio Banderas, accompanied by the mayor of this city, Francisco de la Torre, in the presence of more than eight hundred people who crowded the central Avenida de Andalucía.

After the countdown to activate the screen, chanted by both the audience and the international actor, The first images were dedicated to the history and evolution of the province, followed by a well-known guitar pluck that gave way to the music video of the singer, also from Malaga., Pablo Alboran, recorded during a meeting with his followers in this shopping center.

In addition to broadcasting beauty content and advertisements, moda, home, decoration, electronics, etc. of the stores of this large commercial area and offer an innovative and attractive experience to its customers, the screen will show municipal information, cultural and leisure activities that may be of use and interest to citizens and thousands of tourists who visit this city and its province to discover its numerous museums, like Picasso's, another of his distinguished countrymen, or that of Carmen-Thyssen-Bornemisza; international events such as the Malaga Film Festival, their wineries, beaches, etc; since it is one of the key destinations of Spanish tourism.

This is corroborated by Iván del Río, regional manager of Daktronics Spain: “El Corte Inglés in Malaga offers one of the best possible locations, in one of the busiest cities in the South of Spain. The installation was carried out without problems thanks to the collaboration and partnership of the architectural teams, Telecor integration and installation. Antonio Banderas' contribution has been equally crucial and we are very proud of this new project.".

Bet on DooH systems and dynamic advertising

Installed on the South façade of El Corte Inglés in Málaga, with a high incidence of sunlight and facing the sea, the Led screen developed by Daktronics (of 9,88 meters high and 19,3 wide, Constructed of corrosion-resistant aluminum and steel) It is prepared to withstand the Malaga weather without problems thanks to its 13HD pixel design and its single point LED., to display images with high quality, sharpness, contrast and luminosity.

Each Led panel is made up of 36x36 pixel modules. (366,76×365,76mm), with calibration at the individual pixel level and calibrated brightness of 6000 cd/m2 to set it to 256 levels, with a contrast of 1200:1.

Besides, This large, high-resolution digital canvas offers a horizontal viewing angle of 160 degrees so your images can be viewed at higher 100 meters away by the thousands of people who daily pass through this central space in the city of Malaga., with a refresh rate of 4.800 hertz and processing capacity 22 bits y of 16 colorful bit.

For this, This outdoor display system has automatic brightness adjustment by photocell and data reception is carried out through fiber optics.. Daktronics Led system provides great durability (around 100.000 hours) and low electricity consumption, which results in greater efficiency and lower CO2 emissions.

As with the screen installed on the facade of El Corte Inglés in Callao (of 194 square meters and pixel pitch 10,16 mm. separation) -more information at Digital AV Magazine-, The installation and launch of the new Led visual platform in Malaga has had the participation as technological partner of Telecor (technology company together with Investronica of this commercial group).