Digital Group appoints Carmen Canser Strategic Media Manager

Carmen Canser has joined Digital Group as Strategic Media Manager to be responsible for the company's new online and offline business opportunities..

The media agency specializing in direct response, Digital Group, has appointed Carmen Canser Strategic Media Manager. This professional with extensive experience in the world of marketing and advertising will be in charge of managing proposals and strategies for contests and new business opportunities., both online and offline. Canser will carry out these functions together with the Digital Media Manager, SEM Manager and commercial director, while participating in offline media planning.

“I come to Digital Group with the commitment to be able to contribute more than 20 years of experience in the market. My intention is to provide a complementary vision that allows us to determine new strategic communication opportunities both for the agency's clients and for those who come.", says Carmen Canser, Strategic Media Manager de Digital Group.

Canser has developed projects that range from the research sector to strategic communication in the media., with advertisers like Telefónica, L´Oréal, People's Bank, Duero or Seat box. Besides, This specialist in Commercial Administration has worked in the area of ​​New Business with companies such as Universal McCann.

His career includes companies like Mindshare, where she was appointed head of planning, taking charge of the strategy, planning and negotiation for brands like Alfa Romeo, Iveco or Tourism of Puerto Rico. At We Are R, She served as strategic media supervisor and, previously to these agencies, was trained in Carat, where she was a media planner with accounts such as Movistar, Pulieva, Bancaja or Yellow Pages.