Inspirational 2015 will offer a global vision in communication, innovation and digital business

The festival dedicated to digital communication in Spain, organized by the IAB Spain association, will celebrate its edition 2015 of the 18 al 19 November at the Círculo de Bellas Artes in Madrid, focused on innovation in this market area with a global vision.

IAB Spain, advertising and digital communication association in Spain, has announced the dates of Festival Inspirational 2015, which will take place 18 al 19 November at the Círculo de Bellas Artes in Madrid, and the news of this edition, which Fernando Lázaro will direct, CCO and co-founder of BTOB (Born To Transform Brands).

Another novelty of this annual event in which the digital advertising sector in Spain meets is that this edition will focus on promoting its main axis: innovation in digital communication, from a broader and global point of view to cover all the areas that comprise it, such as communication, product and service design, branded content, marketing, mobile, Internet of Things (IoT), in line with the evolution of the market and the positioning of the association itself.

Besides, IAB Spain has also presented to the Work Committee that is working, together with the director of Inspirational 2015, which is formed by Alfonso González, director of strategic planning at Arena; Eloisa Ochoa, head of digital en Mahou-San Miguel; Gonzalo Casas, advertising director at Unidad Editorial; Wence Sanz, business developper en Fjord, and Pancho Cassis, executive creative director at Lola Madrid.

As director of Inspirational for the next two editions (more details in Digital AV Magazine), Fernando Lázaro (in the image) has pointed out that “in this edition we return the festival to the essence for which it was born and created: innovation in digital communication, which will lead to changing speakers, contents and categories, with the aim of making it a learning reference for all actors in the sector”.

In this line, Antonio Traugott, director general of IAB Spain, emphasizes that “Inspirational 2015 It will be simply spectacular. The firm commitment to digital communication will lead to top-level content that is very attractive from a business and innovation point of view.. In its ninth edition, “This event is the reference in the digital field in Spain and it is our objective that it also be the same for the thousands of advertisers who increasingly know and invest more in digital media”.

The celebration of the ninth edition of the Inspirational Festival has the support of the Adman Media companies, BTOB, Havas Media, Hi Media, Outbrain and Spotify.