Neo Advertising provides digital signage support at European Leukemia Week

More than 60 shopping centers, that have a base of 700 digital signage visual supports, have served to disseminate the values and objectives of the José Carrerras Foundation in its fight against leukemia.

Promoted by the José Carreras Foundation, of the 21 al 28 In June, the European Week against Leukemia was celebrated, an initiative that seeks to raise awareness in society about this disease and raise funds to continue research. In this campaign, Digital signage technology has also been an active participant alongside Neo Advertising.

Digital signage is a great medium to disseminate messages and get them to reach a large number of people.. So that the campaign will have maximum coverage, more than 60 shopping centers, that have some installed 700 digital signage media, have served to disseminate the objectives set by the José Carrerras Foundation.

Neo Advertising identifies with effort values, dedication and the desire to improve that characterize the struggle of the Foundation and has promoted this initiative, serving as digital signage support to communicate these values and objectives.

After twenty-five years fighting leukemia, The Josep Carreras Foundation continues working to find compatible donors for all patients, axis of the slogan of their latest spot. In its activity, scientific research is prioritized to ensure that leukemia is, some day, a disease 100% curable, for everyone and in all cases.