DynamicsDS: an analysis forum, innovation and experiences around digital signage

PosterDigital, with the participation of IAB Spain, has celebrated the first edition of #DinámicaDS, a discussion environment, analysis and innovation of the digital signage sector and the digitization of the point of sale, which from September will be held monthly.

More than thirty professionals related to development, integration and technical and commercial application of digital signage solutions and circuits have attended the first #DinámicaDS forum, summoned by PosterDigital, business area of ​​software solutions for content management and digital signage screens of the company Technological, in which IAB Spain has also participated.

This observatory is the first of its kind to be established in Spain with the aim of being an open forum for debate and analysis to bring together experiences and innovation dynamics around digital signage and modernization at the point of sale., which starting in September will be held every month.

In this first meeting, recently held at the Tecniológica offices in Madrid, Mauro Fuentes has participated, director of Social@Ogilvy, and Alberto García, digital strategy director at Postercope and CIO at PS Live.

Fuentes spoke about the personalization of content through greater knowledge of users, thanks to the interaction with them, and pointed out current events and geolocation as the two fundamental factors to personalize content. “It is essential to break the gap between marketing and IT within the company for digital creativity to work”, stressed.

For your part, Alberto García explained the need to provide value in content as a key to influencing a purchasing decision. Also, insisted that we should not disdain the non-virtual world since, in your opinion, It will not disappear because it is the space in which users still live experiences.

During this first #DinámicaDS around the modernization of the experience at the point of sale, a round table open to the participation of attendees was also held, among which were professionals from companies such as PlaytheNet, Cemusa, Clear Channel o LG.

This initiative will have its next call next 17 September, on this occasion around digital signage and its use in outdoor advertising, and will have the vision of companies such as ClearChannel and Callao City Lights.

According to Tecniológica DS, in 2015 The Spanish digital signage market will grow by around 50% in number of projects compared to the previous year, and more of 65% of companies with DS projects underway will see increased demand for new solutions or expand existing ones (screens, software and content). Retail and Horeca are, as they point out from this company, the most active sectors in the deployment of digital signage solutions, which directly impact the sales volume in a percentage that ranges between 20 and a 35%, depending on the type of products or services.