Beabloo deploys its Analytics solution at the Decode Fashion fair in Japan

This solution has made it possible to understand the behavior of event visitors and show participating retailers how analytics at the point of sale can improve customer experience and increase the profitability of marketing actions..

Japan, one of the key markets for the Spanish company Beabloo, specialist in multichannel digital marketing and big data for retail environments, and specifically its participation in the recent Decode Fashion contest held in this country, to enhance its presence in Asia.

The company has implemented its Analytics solution at this event with the aim of knowing the behavior of visitors, analyzing their movements through different areas and collecting relevant data to identify, among other parameters, What were the most visited areas or the times spent in certain places?. Key information for organizers and exhibitors when planning actions within this type of events and making marketing investments profitable.

En Decode Fashion, an event that brings retailers in the field of fashion and luxury into contact with technology companies that help them improve their businesses, Beabloo has presented its solutions for the first time in Japan. Together with his partner SoftBank Mobile and with the collaboration of Scigineer, The company has explained to the participants how using analytics at the point of sale can improve the customer experience and increase the profitability of the campaigns developed.

As Jaume Portell explains, Beabloo CEO, "We create a 'dashboard' or control panel in real time with information on the number of devices detected, their schedule behavior and length of stay. These data allowed us to measure in real time, For example, which parts of the programming attracted the most traffic, which mobile device manufacturers were most popular among attendees, how many of them attended only one part of the event and which of them. Besides, with further analysis, "We will be able to know which were the most visited areas to take them into account in future decisions.".

Beabloo's Analytics solutions facilitate the quantification of data in the offline world with capabilities superior to what already existed to analyze online campaigns, allows you to better understand the target audience, improve the shopping experience or your visit, facilitate marketing decision making, improve profitability and, as a consequence of all this, increase the satisfaction of the contacted audience.

In recent months, Beabloo is developing its first projects in Japan, together with its partners SoftBank Mobile and with the collaboration of Scigineer. The presence in this country and throughout Asia has a central importance in the company's global strategy and has been reinforced thanks to the investment of 10 million euros, led by SoftBank Group, that Beabloo recently received.