Led Dream technology stars in Skoda's action at Barcelona Airport

Barcelona's El Prat airport has been chosen by the Swedish brand to carry out a unique digital communication strategy, with a 'blind' contest in which users have to guess what brand of car is by visualizing the Led Dream systems.

The Swedish automobile company Skoda has decided to carry out an original communication strategy in Spain with a new action that is being developed during the current month of July at the Terminal 1 from Barcelona Airport, where passengers can participate by answering a visual question.

Although the presence of vehicles displayed in this busy space is common, The novelty of the campaign is that no type of logo or identifier related to the car manufacturer brand appears..

This is what the Swedish firm has done with the new Superb model, to which he has placed a large question mark next to it so that the airport users can answer the question that can be read on the LED screens located next to and below the model., with the message: 'What brand is this car??’, as well as with the installation of a digital totem and a touch screen to participate.

This is a blind contest in which users and passengers must guess what brand the car on display is., without them knowing that the advertiser is behind the action. The objective of the action, designed by the agency Vis-tech, is to increase the notoriety of the firm and the model among the potential target.

For this, an original and visual stand was designed., executed by companies Led Dream, That point y ALt120. The installed system consists of a specific application that allows users to vote on the make of the vehicle, participating in a raffle, and which is in turn connected to a monitor integrated into a digital totem.

The most striking effect is that of the almost forty linear meters of Led Dream's P4 Full Color Led screen., that with the phrase 'What brand is this car?’ acts as a lure to passengers of Barcelona T1 (see attached video).

According to data from the Vis-tek agency, The stand is receiving around four hundred entries a day, which has been described as a success. With this development “the brand highlights the more emotional side of the new design language of the Superb, which gives the top of the range model a personality, elegance and exclusivity that have nothing to envy of other brands”, their marketing and communication managers explain.

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