WHEREAS 2016 already hangs the 'sold out' sign for the four days of the exhibition and reaches out to the IT community

The edition 2016 de Integrated Systems Europe, the first in its four-day long trajectory, breaks record months before its celebration, of the 9 al 12 February next year, with all the exhibition space sold at the Amsterdam RAI, including the new Amtrium building, that will occupy the entire Samsung firm. Registration now open for visitors, Everything indicates that the attendance of more than 60.000 visitors in 2015 will be far surpassed.

Definitely, the history of Integrated Systems Europe (WHEREAS) It is marked with successes after successes since its inception, in support of the AV industry and integration, visitors and business growth, that will also be replicated in your edition 2016, of the 9 al 12 February in Amsterdam, being the first with a duration of four days (more information at Digital AV Magazine).

Both the latter and the unstoppable growth of the European competition, even when other international calls have been decreasing for years and in a long period of crisis, They are the result of correct and visionary decisions in the evolution of the market and of responding to its needs., specifically, from the systems integration industry, taken by its organizers, professional associations InfoComm International y give in.

Proof of this is that four months before the Amsterdam RAI opens its doors for ISE 2016, All the exhibition space has already been sold: more than 43.000 square meters, with all pavilions and rooms occupied and even the new Amtrium building, which has been fully reserved by Samsung Electronics, which represents an increase in 11% regarding the edition of 2015. Besides, Those responsible for this fairground are building another pavilion that is expected to open in 2017.

This was recently stated at a press conference by the general director of this event., Mike Blackman: “the fact that the four days of ISE are 'sold out'’ indicates that we made the right decision to expand the fair program and a vote of confidence from our exhibitors and partners. “We are sure that it will offer a richer experience for all attendees because three days was not enough”.

In this sense, and with visitor registration already open, The new opening hours of the fair have also been announced: mars 12 February 10.00 at 6:00 p.m.; Wednesday 13 and Thursday 14 of 09.30 a 18.00, and friday 12 of 09.30 at 4:00 p.m.. The forecasts to date are that at ISE 2016

ISE is expected 2016 gather more than 1.000 exhibitors, highlighting the participation for the first time of companies such as Monacor, Beckhoff, Chauvet, D3 Technologies, Asus, KV2 Audio, Mimi Systems, Adboard, Hoellstar, GLP, Acano, Renkus Heinz, NEXT Proaudio y Plantronic.

Convergence with IT getting closer

Both the activity followed in the installation and integration market and a recent study presented by the ISE organizers have confirmed what has long been a business need and opportunity.: convergence in projects and developments of the audiovisual and information technology industry.

In this line, the organization is working on advertising campaigns (with the English agency Bubble & Squeak) and training to establish partnerships with IT companies and for professionals in this environment to know the business possibilities that their participation in ISE can offer them.. Besides, The Total Hospitality Technology forum will be held during the event, one day long, with conferences on innovation and integrated AV/IT management in the hotel sector.

Another novelty is the launch of a new Floor Theater (Audio Solutions Theatre) focused on audio developments and success stories, which adds to the already traditional Residential Solutions Theate, Commercial Solutions Theatre y Unified Communications Theatre (which was inaugurated in the edition 2015), in addition to the celebration of the Smart Building Conference (SBC), which is celebrated one day before the opening of the exhibition (he 8 February).

The organization of the ISE board of directors also brings news, with the incorporation of the recently appointed CEO of Cedia, Vincent Bruno. As in previous editions, a team of Digital AV Magazine will travel to the Dutch capital to offer information coverage of this event with an ISE Special 2016.

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