Augmented reality allows you to see in 360º what happens at the Tommy Hilfiger shows

Thanks to Samsung GearVR, Customers who come to the Tommy Hilfiger store in New York will be able to experience the fashion show that the fashion brand held last February to present its Hilfiger Collection live..

The fashion brand Tommy Hilfiger, property of PVH, has incorporated virtual reality into the shopping experience of its New York store, inviting customers to enjoy, in three dimensions and 360º, from the Fall show 2015 Hilfiger Collection that made the signature last 16 February.

This technology that has just been introduced in the store on 5th Avenue in New York, It will also be implemented in Tommy Hilfiger's stores in London., Paris, Milan, Amsterdam, Düsseldorf, Florence, Zurich and Moscow. In addition, It will also be incorporated into the London wholesale store Selfridges.

Thanks to the Samsung GearVR, Shoppers can enjoy a virtual experience that takes them to the front row of Manhattan's Park Avenue Armory, place where Tommy Hilfiger held the fashion show.

This immersive experience offers users a perfect view of both the catwalk and what happens backstage, a place that is usually inaccessible to people who are not involved in the production of the show.

The facility has a dedicated space, inside the store, reflecting the American football theme that inspired the Fall collection 2015, as well as several looks from the Hilfiger Collection, that consumers can purchase immediately.

“Through virtual reality, we can move the spectacle of our parade to retail store spaces. From the incredible catwalk to the music, going through the exclusive backstage moments, Consumers can see the movement of the clothing and the entire collection in its original staging. “Without a doubt, it is an interesting advance with respect to the traditional shopping experience.”, explica Tommy Hilfiger.

The launch of this virtual reality project at the point of sale reflects Tommy Hilfiger's interest in improving the shopping experience through digital innovation. “We want to bring to the public a unique part of the universe of our firm, connecting the consumers of our point of sale with one of the biggest events of the season”.

WeMakeVR-Falcon

This project has been developed in collaboration with MakeVR who has provided his WeMakeVR-Falcon camera to record the show.

“Our special virtual reality cameras, along with Tommy Hilfiger's creative vision of the Hilfiger Collection show, translated into an experience that goes beyond that of VIP guests,” said Avinash Changa., founder and CEO of WeMakeVR. “Users have an overview of everything that happened there. They can stand next to the models before they go out on the catwalk and feel the excitement of being backstage after the show. “.