NanoLumens creates a wave-shaped LED screen to welcome passengers at Darwin Airport

The new Led NanoCurve solution, wave-shaped and pixel pitch 6,6 mm, It is the central audiovisual piece of the airport authority's strategy to promote tourism and leisure in Australia of the busiest airport in the Northern Territory..

Darwin International Airport is considered the gateway to the Northern Territory of Australia, among the top ten in the country and the most used by tourists who choose it both as a vacation destination and as a transit destination for Asia. Precisely to reinforce and promote tourism, The port authority decided to renew its image with a unique audiovisual system characteristic of the area to welcome passengers.

The central proposal of this project is called 'The Wave', a sinuous wave-shaped Led digital canvas created by the American manufacturer NanoLumens, with pixel pitch 6,6 mm. based on their NanoCurve solution.

This undulating audiovisual solution, with a size of 4.3×1,4 metros, It is located in the baggage claim room, in the airport arrivals area, to capture the attention of passengers while they wait with high definition video content about the main tourist and leisure attractions in the region.

This is what Ginny Sanders points out, communications and media manager for Northern Territory Airports: “We are delighted with the impact that ‘The Wave’ has created at the airport, "which represents the important role that this port center plays as the main entry point for tourism in this area and the possibilities and expectations it offers to visitors from the moment they arrive in the country.".

Besides, 'The Wave' has also opened new commercial revenue opportunities for the port authority, as “it allows us to offer advertising solutions and promotions that are not available elsewhere in Darwin, with creating an advertising website that is truly unique”, says Sanders.

The solution created by NanoLumens was recommended by the audiovisual and digital communication consultancy specialized in high-resolution Led systems Place Digital Solutions (DPS) with the aim of offering travelers an innovative and attractive proposal from the region from the moment they arrive.

As Gerry Thorley explains, DPS director, “The concept came from airport consultant Jeremy Corfield, partner they IPC, an independent digital advisor for this type of installations, as part of a plan to upgrade digital signage at Darwin Airport, who wanted to include an impact screen in the baggage claim area to promote tourism in the city and the region, and provide attractive and useful waiting for passengers in the baggage claim area.”.

In this sense, Thorley highlights that the best solution for this was the one offered by NanoLumens, “so much for its brilliance, depth and image quality as well as its ability to offer a soft wave-shaped screen design, in line with the concept that was being imposed at the airport for tourism and image promotion. Another fundamental aspect was its lower weight (under 160 Kg) for a screen of that size and design”.

NanoCurve is a flexible and light LED solution with which NanoLumens offers the client the possibility of creating the desired visual format without losing image quality.. "Besides, Another fundamental aspect has been its interoperability and integration with our airport-wide content management system and the positive experience of the CPI consulting firm with this manufacturer's systems in other markets.", specifies the DPS manager.