Sennheiser bets on immersive 3D audio with its new Ambeo brand

The German multinational has developed Ambeo 3D technology for immersive audio capture and playback that marks its growth strategy in this market, as announced at the recent CES celebration 2016 in las vegas.

Ambeo 3D is the new technological and strategic commitment of Sennheiser to compete in the environment of “3D immersive sound” solutions, as their executive presidents have announced, Daniel Sennheiser and Andreas Sennheiser, during his recent participation in CES 2016, with which they plan to transform from the experience in virtual reality games to audio production.

For this, The German manufacturer has developed an algorithm that enhances the sound and that the user perceives in an immersive way, in 360 degrees, which will be integrated into Sennheiser products with this technology under the new Ambeo brand.

The company's executive presidents have highlighted that “3D audio is the new frontier of excellence, established to transform users' listening experience across a wide range of applications, from gaming virtual reality to audio recording and broadcasting. We have been active in this area for some time with technology 9.1 mixing and recording and audio design for high-profile exhibitions. We are now increasing our efforts considerably by introducing this incredible sound quality into new products and applications., allowing users to experiment and shape the future of audio”.

In line with this strategy, Sennheiser has also announced that it will soon present, expected in the third quarter of this year, a microphone specially designed for virtual reality, and in 2017 will have developed software for audio post-production of the content in this same environment.