Samsung exhibits the most avant-garde vision in display technology in Amsterdam RAI

The range of products that the company is presenting at ISE 2016 ranges from professional video walls such as the UD55E-A or the UHF-E, passing through screens for digital signage applications such as the OH55D and indoor displays for corporate environments and control rooms, Smart Led.

Under the motto 'Innovation at a new level', Samsung is showing at the Integrated Systems Europe fair (WHEREAS) 2016 a wide range of solutions focusing on those in greatest demand such as LED point displays, outdoor, interactive whiteboards and video walls.

“At Samsung we are constantly looking for new ways to refine our technology and train our partners so that they can offer different experiences to their customers.”. We are excited to bring ISE 2016 our vision of the future, and demonstrate how our ‘total display’ solutions uncover previously untapped opportunities for users to deliver fresh, interactive content to their most relevant audiences.”, says Ángel Herrero, Channel Sales Senior Manager de Samsung Electronics.

Digital signage outdoor

Samsung's product range ranges from large-scale video walls and crystal clear LED signage to transparent OLED screens and mirror displays..

In the field of outdoor signage, Samsung solutions enable businesses to share bright, high-visibility content, even in the most adverse conditions. With the OH55D display as a featured solution, The company's outdoor technologies include integrated heating and cooling systems that adjust settings to ensure continuous performance in temperatures from -30 a 50º C. Besides, This equipment has IP56 certification for its protection against dust and water.

Easy to install in kiosks and other complex outdoor use scenarios, The OH55D display maintains a brightness of 2.500 nit and a contrast ratio of 5.000:1. Combined with a built-in automatic brightness sensor, that adjusts settings in real time, messages are displayed clearly, minimizing interference from ambient and natural light sources.

Regarding transparent OLED, Samsung's proposal is a 55 inches with transparency of a 45% that allows any product to be highlighted behind the display. This solution has the integrated Smart Signage media player, facilitating quick installation and updating in retail.

As for the new mirror display line up, we can find them at 32 y 55 inches with a reflection level of 65%. They have an integrated proximity sensor that allows you to switch from mirror mode to signage or vice versa when anyone approaches.

Professional video walls

Optimized for a wide variety of indoor visual applications in retail environments, corporate and public spaces, the UD55E-A professional video walls with slim frame (3,5 mm frame to frame) combine advanced color management capabilities with visual enhancements in large format signage to deliver clear, consistent content.

Each UD55E-A video wall undergoes factory calibration and adjustment to avoid irregularities in brightness and color accuracy., ensuring viewers receive messages without visual distractions. By having integrated DisplayPort ports 1.2 y HDMI, These screens accommodate high-resolution UHD content through various configurations.

An ISE 2016 You can also see the thinnest video wall in the industry, the UHF-E display, featuring an ultra-slim frame-to-frame design (0,9 mm on the top and left frame; 0,5 mm on the bottom and right frame), that keeps viewers' attention on the content instead of being distracted by the screen.

Equipped with the same durability and color presentation components as its predecessors, The UHF-E video wall represents an alternative to provide uninterrupted content in most indoor configurations.

Led signage and collaboration

Designed for corporate environments, control rooms and customer service, Samsung Smart Led indoor displays deliver engaging content and inspire collaboration at a low total cost of ownership.

These displays include top-notch diodes and customizable pixel compositions of varying sizes. 1,5 y 2,5 mm, providing uninterrupted visibility while accommodating users' specific operational needs.

Besides, Samsung is showing at the fair how indoor LED signage represents a high-performance and lower maintenance cost alternative to traditional technologies for classrooms and meeting rooms.. Instead of projectors and analog boxes, Samsung LED displays condense multiple pieces of equipment into a single signage solution that expands the possibilities for sharing content and improving collaboration.

Digital whiteboards

As far as the interactive classroom is concerned, Samsung exhibits digital whiteboards in 65, 75 y 82 inches, available with two technologies: IR for handwriting and IR+EMI, that offer a level of extremely precise writing thanks to its infrared tracking and pen. Both technologies are compatible with Magic Interactive White Board for presentation mode.

The store of the future

Through its exhibition 'The store of the future', Samsung invites ISE attendees to see how interactive and sensory displays will drive a new connection with consumers. Samsung's ML55E mirror displays and TO55F transparent Oled signage intersperse promotional and welcome messages with a virtual catalog of accessories and complementary products that customers may be interested in purchasing..

In fashion and cosmetic applications, Shoppers can also use the mirror to digitally see how a particular product would look., with the goal of inspiring a more informed purchasing decision.

A wide variety of technologies and applications that look to the future are also on display at the Samsung stand.:

A replica hotel room containing Samsung's LynkRech centralized room content management system.

A small signage with a touch screen that offers additional information and makes it easier to follow the routes and exits in leisure environments.

Interactive whiteboards (IWB) that allow content to be shared in real time and promote simultaneous group collaboration in meeting rooms and classrooms.

A display with dedicated applications in which several Samsung partners show how the company's display technologies have improved their operations, including content management with Samsung Smart Signage Platform (SSSP) and H.Browser hotel connectivity systems.