Ten totems with augmented reality evoke what Santander was like before the fire 1941

The Fire Route is the new tourist proposal that has been launched in the city to show visitors what the city was like before and after the catastrophe.. A cultural itinerary made up of 10 NEC totems, equipped with augmented reality, and an app, developed with the same technology, that allows you to expand information from mobile phones.

From the 23 March, Santander has a new tourist attraction that shows what the city was like before and after the fire. 15 February 1941, of which this year commemorates the 75 birthday.

This permanent exhibition, which is part of its Cultural Ring, has been launched by the Santander City Council, is sponsored by the company NEC and the collaboration of the Santander Image Documentation Center (CDIS).

In order to evoke what that city that disappeared was like, a cultural itinerary has been created, the fire route, composed of 10 NEC totems equipped with augmented reality, that have been installed in strategic points in the area that was destroyed by fire.

The before is displayed on its screens, the during and after of the same area of ​​the city, it is possible to access stories, details and curiosities that allow us to understand the historical evolution of the city during the last 75 years. This is possible thanks to old photographs superimposed on reality in totem poles and historical texts that contextualize the event and what happened at a specific point..

In addition, An app has also been created so that visitors, through augmented reality, can access the information from their mobile terminals and expand what is shown on the totems.

This tool, that is accessible for groups with special needs, includes information in image, audio and subtitles, and is available in several languages (español, english and french). Its download is done through the QR codes on the totems..

[youtube]https://www.youtube.com/watch?v=HxlTZ-xNsF0[/youtube]