Tripleplay ships its IPTV and digital signage technology aboard the 'Spirit of Tasmania' ships

Digital signage screens and live television to create a unique visual experience on the high seas for passengers traveling from Australia to this island make up the project carried out with this manufacturer's technology..

Property of TT-Line, The cruise ship 'Spirit of Tasmania I and II' have transported thousands of passengers since the year 2002 from the Australian continent to this island during the eleven hours of the day by boat.

After carrying out a profound remodeling of these floating facilities just a year ago to improve the service and entertainment activities on board, Those responsible chose to install audiovisual systems, “since the entire communication and passenger service process was carried out in printed material; more expensive, with less impact and whose management required a lot of time”, explains Tim Harlow, company information director.

After analyzing the options for onboard audiovisual systems, including traditional airline and satellite television lines, TT-Line managers determined that they were too expensive and did not meet the required service needs..

“We wanted a solution that we could support ourselves, reliable and with little IT support -Harlow points out-. After searching for these options in the market, we find Tripleplay, which has a powerful digital media platform that offered both the streaming functionality and digital signage capabilities we needed for our services, easy to handle and whose quality of delivery has not disappointed us at all”.

Tripleplay's Media Portal solution provides automatic access to eight live TV channels via onboard WiFi to passengers' mobile devices. Channels are delivered via HTTP Live Streaming (HLS) ensuring all devices are capable of receiving charge, regardless of the browser they use.

“We didn't want an app-based system, but a universal system so that all iOS and Android users could access visual content without having to download special and specific applications. The browser, based on TripleChoice Media Portal, allows us to intelligently direct users to the portal by configuring our correct Wi-Fi network, which is a simple process and ensures the acquisition of the service, Harlow continues..

This Tripleplay solution can serve all passengers from a single point, taking into account that the 'Spirit of Tasmania' ships transport around 1.400 passengers on daytime departures and some 500 in the night.

Dynamic digital experience

Another fundamental element in the remodeling of these ships and in the passenger experience has been the commitment to digital signage technology., with the installation of screens from Samsung with its Smart Signage Platform (SSSP) and TripleSign software, that are used to provide information, tourist promotions of members and the services offered on board.

As Tim Harlow explains, “before having the digital signage network, Menu information was made on paper and placed on the bar, so that passengers only knew this information when they were inside the bar or restaurant. With the installation of menu boards and information screens, They now have the possibility of choosing their menu in advance and with peace of mind, and when they arrive at the point of sale they have the decision of what they want or ask for more, which has increased sales”.

In this sense, These ships have a wide variety of bars and restaurants, two cinemas, live shows, play area for the little ones, a tourist information center and accommodation options for all budgets, and “with the installation of digital screens and live television services we have created another unique selling point”, this manager assures.

Tripleplay's IPTV solution “offers the functionality we needed as standard: live television delivery, digital signage and transmission to mobile devices. It is an innovative platform for this environment, simple and easy to use, which allows us to continue focusing on our responsibilities and improve the quality of service”.