FAN Mallorca Shopping interacts with its visitors in 230 m2 of Led video technology

The new shopping center located in the capital of the Balearic island has made an unprecedented proposal until now in this type of facilities with the help of the specialist Led&Go, with the inauguration of an innovative digital circuit with this technology, composed of indoor and outdoor screens, with unique and exclusive designs.

Recently inaugurated on the largest island of the Balearic archipelago, the new commercial and leisure space FAN Mallorca Shopping It is a project promoted and developed by Carrefour Property, specialized in development, optimization and management of the Carrefour Group's real estate assets in France, Spain and Italy, and which currently has a heritage of 108 centers in our country.

The so-called FAN project has focused a large part of its investment on the deployment of the latest, most advanced LED video technology., with the creation of various digital media that have a unique design, developed exclusively for the center itself under the signature of the specialist Led&Go, with a total of 230 m² of this technology deployed in the most strategic areas of the center.

Thanks to this bet, FAN Mallorca Shopping has now become a benchmark in audiovisual technological innovation in this type of facilities, where the visitor is the protagonist when interacting with his environment thanks to the LED digital circuit displayed throughout the center, generating a unique visual experience.

The largest of the Led supports, with dimensions of 20.4×6 metros (122,4 m²), It is located on the main entrance façade to the center to welcome visitors.. The outer screen has one pich pixel 16,67 mm with DIP technology and is visible at more than 150 metros.

Five LED Tobleronnes have been installed throughout the different areas inside the shopping centre., an iconic element developed by Led&Go to create dynamic signage that allows you to interact with the customer.

With double-sided design, composed of screens of 3×1 metros (6 m²) located on the roof 45 degrees and with pixel pich of 3,9 mm, This support is one of the trademarks of FAN Mallorca.

Another innovative support is located on the side of the elevator that connects the two floors of the shopping center., where an indoor screen has been installed 11 m², pixel pitch 3,9 mm, with resolution of 704×1.024p. Besides, Another LED support is located in the fast food or foodcourt area., with dimensions of 5.04×1,92 meters and pixel pitch 5 mm. of outdoor technology that welcomes you to the restaurant area.

One of the most striking visual elements installed at FAN Mallorca is an impressive screen in the shape of a rectangular prism, with five of its six faces covered in LED technology that allows you to project content that achieves a 3D effect, that crowns the inner courtyard of the shopping center.

This unique screen, with dimensions of 19 m² and pixel pitch 3,9 mm, “represents a technological reference in the field of LED and personalized design; a reality today possible thanks to the work we develop at the company”, those responsible for Led point out&Go on this project.

An exterior staircase with LED technology is added to this line of spectacular visual design., made up of thirty steps (of 2,24 meters wide each) to compose a video screen 4,8 meters high, with a pixel pitch of 10 mm, which has been developed exclusively for this shopping center, adapting it to your architectural needs and providing the impact and branding effect that was required.

As they point out from Led&Go, The FAN Mallorca Shopping project “symbolizes one of our reference works due to the multitude of factors, such as the use of different technologies so that all LED supports adapt to the client's needs; personalized design of solutions to achieve a unique visual effect, with an unprecedented proposal in this type of facilities, with a total of 230 m² of Led technology”.

In addition to this innovative digital display circuit, This shopping center also has the most complex audio installation ever carried out in a facility of this type., in which prominent companies in this sector have collaborated, as analyzed by Digital AV Magazine.