Venco reinforces its commercial strategy and corporate communication thanks to digital signage

From the hand of Neo Advertising, has installed a totem, where company branding pieces and welcome templates are displayed, and a second channel has been created that combines different types of programmed pieces.

Digital signage has proven to be one of the most effective and useful communication tools for small and medium-sized businesses.. It is presented as an autonomous means of communication that allows content to be generated automatically, easy to manage by employees and enables interaction with other media and/or supports (smartphones, intranet, web).

The project carried out by Neo Advertising in Venco Electronics meets these functionalities. “We wanted to renew our way of communicating and our office. We needed a medium that, through content, “It helped us communicate better and control some key KPIs of our activity in real time.”, explains Ángel Gutiérrez,Director of Venco.

To respond to the challenges posed by this company, Neo created two channels. The first is a totem, which is purely corporate where company branding pieces and welcome templates are displayed, that are one hundred percent customizable.

The second channel, It serves an internal communication function for which different types of programmed pieces or designed clips are combined., but with two very clear objectives: reinforce the commercial strategy and improve communication in the company.