Sony reinforces its Media Solutions division in Europe with the experience of Richard Scott

Considered one of the great experts in the audiovisual sector in the sales areas, marketing and broadcast services, This designation aims to accelerate growth in these business segments in the European market.

Richard Scott will now be responsible for the Media Solutions division in Europe, who reinforces and joins a consolidated team led by Adam Fry, vice president of Sony Professional Solutions Europe and previous holder of this position.

With twenty-five years of sales experience, marketing and services in broadcast companies, audiovisual production and distribution and IT, This strategic designation is part of Sony's evolution to become a company recognized both for its broadcast components and for offering solutions and services in these areas..

Under the direction of Scott, The Media Solutions division in Europe will deploy its business strategy to provide solutions, products and services to audiovisual companies to strengthen their position in the eastern market, as the new manager has pointed out: “This is an exciting time to join this team.”. The audiovisual market in Europe is evolving very quickly, but Sony is well positioned to take a clear leadership role, with a marked emphasis on innovative and regenerative solutions for its wide range of clients”.

As the company points out, “Scott brings a global point of view, with vast experience in managing teams and clients from all continents and cultures. It comes to us from Irdeto, a security company for digital platforms where he held the position of senior vice president of global sales and marketing”.

In this line, Adam Fry, Vice President of Sony Professional Solutions in Europe, emphasizes that his satisfaction with this appointment, “Richard's extensive experience, spanning from product development to customer engagement, puts you in an ideal position to direct the agenda of services and solutions in this market”.