Iwall in Shop brings the little ones closer to Ben's world 10 through gestural interaction and augmented reality

Together with Mediaset España, they have created an engagement experience that uses motion detection and hyperdirectional sound emission so that young people can imitate the movements of one of their favorite aliens while listening to the soundtrack of the series..

Mediaset Spain and the outer circuit of screens Iwall in Shop have developed an interactive campaign that revolves around the launch of the new version of the animated series Ben 10, which has recently been added to the offering of the children's channel Boing.

Through this advertising medium, sold exclusively by Publiepaña for eight years and that offers sensory experiences capable of connecting brand and customers at the point of sale, It has been possible to bring children closer to the main protagonists of this fictional series.

Developed in shopping centers in Madrid, Barcelona and Valencia, It is shown with the aim of reinforcing gestural interaction and augmented reality among the little ones through interactive screens.

Using motion detection and hyperdirectional sound emission, an engagement experience has been created that has allowed the youngest customers of these shopping centers to interact with one of their favorite aliens., giving them the option to imitate their movements while listening to the soundtrack of the series.

Besides, 2D animated graphics have been used that simulated the same effect as Ben 10 He gets the watch that allows him to become an alien and give him super powers.

Through its screen circuit, composed of more than 674 screens and 10 Large format LEDs in 47 shopping centers throughout Spain, Iwall in Shop achieves a type of non-intrusive advertising, with high segmentation power and high recall levels compared to traditional media.

Iwall in Shop is creating sensory experiences with tools such as augmented reality, directional sound, gestural and tactile interaction and olfactory marketing, increasing brand recall levels (93%) compared to traditional supports (37%), according to a study carried out by the consulting firm Hamilton.

This support, located in shopping centers of all areas to achieve the greatest possible coverage, It also offers a high segmentation aimed at providing the client with the most appropriate target based on different criteria. (geographical, demographic, schedules or behavior).

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