MediaMarkt Eindhoven implements an app to locate products using LED lighting

The Store Guide Philips Lighting application makes use of the Led lighting installed in the store and Aisle411 mapping as a positioning system so that customers can, via mobile phone, find the products you are looking for.

The MediaMarkt store located in the center of Eindhoven has implemented the Store Guide app Philips Lighting so that your customers can locate the products within the establishment, through their mobile phones.

The Store Guide application uses Led lighting as a positioning system and thus the Aisle411 interior mapping to direct them to find what they are looking for. Each Philips Led luminaire, installed the store, transmits its location through a light modulation that is imperceptible to the human eye but detectable by the buyer's smartphone camera.

This information works with the store application to provide location-based services, how to find products or receive special offers. Privacy is guaranteed because no personal data is collected.

This app offers a new dimension to the MediaMarkt shopping experience, being compatible with its formula to take the shopper experience to the next level both offline and online by redesigning the store and turning it into an inspiring and fun place.

“Philips Lighting research with Kantar/TNS reveals that locating products in a store is one of the main reasons customers want to use this app. “With innovative partners we have been able to carry out this project taking the buyer experience to the next level”, comment Gerben van der Lugt, head of Indoor Positioning de Philips Lighting.

MediaMarkt Store Guide app has been developed by e-business solutions provider Novomind; while the American company Aisle411 has been responsible for digital mapping and routing. Pricer, an Electronic Shelf Labels company in Sweden, has provided an innovative system that allows determining the locations of products. The app runs on iOS and Android systems.