DS Automobiles takes advantage of virtual reality to boost sales at its new Badalona flagship

This space is presented as the brand's business card in the city, incorporating technologies such as the Virtual Vision service.. This tool, which has been made with 3D Virtual Garage technology from Dassault Systèmes, allows customers to personalize their vehicle.

The French firm DS Automobiles has opened its new flagship in the metropolitan area of ​​Barcelona, a meeting point for lovers of high-end vehicles, which has 400 square meters of showroom. In this space their models are exhibited, like the DS Performance Line range, and special editions, like the DS 3 Givenchy Le Make Up.

To achieve a premium 360º experience, the DS Store has 200 square meters destined for VN delivery and 150 square meters of after-sales reception.

This automotive atelier incorporates the latest trends in technology and design, becoming a business card of the brand in the city. The showroom is transformed into a multi-screen space that transcends the exhibition of normal vehicles. The result is a hi-tech space, in which the five senses are stimulated and complete information about each vehicle is offered.

In this environment of design and sophistication, The DS Store in Badalona offers customers the Virtual Vision service that has been made with 3D Virtual Garage technology, basada en la plataforma 3DExperience desarrollada por Dassault Systèmes.

This solution makes the user the protagonist, since it has the possibility of customizing your vehicle, being able to choose the color of the roof, the bodywork, upholstery or interior decoration details.

This experience transcends beyond vision, since it is possible to interact with the created model, opening its doors, sitting inside, checking comfort and habitability in a real way.

As already published in Digital AV Magazine, This technology was already used by DS Automobiles at the 87th Geneva Motor Show (Geneva International Motor Show – BORN), with virtual reality glasses HTC Vive, to unveil the company's new SUV, the DS 7 Crossback.

DS Automobiles bets on design, the french style, the equipment, dynamism and comfort, in addition to the customization possibilities, the use of new materials and an optimal finish. Its spirit is inspired by the legendary DS, launched in 1955 which has become an icon in automotive history.