The Virtual Reality Observatory begins its first edition at the Digital Content Center of Malaga

With places sold out and organized by the production company Medina Media, It is the first event in which virtual reality is jointly addressed, augmented reality, mixed reality, video games, eSports,… and everything related to these new technologies, in which internationally renowned companies participate, with the collaboration of the European Broadcasting Union.

He Malaga Digital Content Hub has opened its doors today to welcome, see you tomorrow, 20 July, to celebrate the first edition of the Virtual Reality Observatory (OVR17) with the support of multinationals like Samsung, Nokia, Microsoft, Sony-Playstation, HTC Vive,… with the endorsement of international public organizations such as the European Broadcasting Union (EBU-UER), and with Panorama Audiovisual as media partner

Los 6.000 square meters of surface of the Digital Content Center of Malaga, that was inaugurated last 6 June, They offer from the first hour activities around these technologies and their applications to sectors such as tourism, education, advertising and business.

In these two days dedicated to virtual reality, increased and mixed, as well as its application in the video game and eSports environment, representatives, brands and assistants from Korea, USA, Japan, Taiwan, Great Britain, France, Finland, Swiss, Belgium, Poland,… and companies like Fujitsu, Accenture, Mediapro, RTVE, TV3, Channel On, Cosentino, etc. will share a common event in the capital of the Costa del Sol, theory and practical demonstrations, of everything that surrounds these new technologies.

The program developed by Medina Media -organizing producer of the event and also responsible for the third edition in this same city of the 4KSummit, of the 8 al 10 next November-, brings together twenty presentations and permanent visits to a Demo Area, equipped with more than forty state-of-the-art devices so that attendees can draw their own conclusions about these technological disciplines that are increasingly common in all areas..

Within the OVR17 activities program, Professional attendees will have more than six hours a day of networking that will be combined with typical Malaga gastronomy to end the day with a 'happy hour with VR Beer' (the beer of Virtual Reality).

As Ricardo Medina explains, CEO of Medina Media, “the objective of the Virtual Reality Observatory is twofold. On the one hand, offer a unique professional opportunity to catch up on everything that is really happening with these new technologies. Y, on the other, that this experience, as well as useful, be surrounded by a unique professional/life experience on the Costa del Sol”.

Among the new features that have been added to the program, is the OZO camera from Nokia, sent especially for this event from the United States, that can be seen in action in the Networking area for access and exclusive demonstrations for professionals.

For its part and as already announced Digital AV, Samsung has made a great deployment of its virtual reality technology, with two rooms equipped with Gear VR glasses, so that attendees can enjoy the music, For example, by the Malaga singer Pablo Alborán in 360 degrees, among other applications.

For your part, the Survival eSports league takes place on these two days of the event and from 9:00h, Player selection sessions and one-to-one matches with coaches and scouts from different teams for the season 2017-2018.

In the academic environment and related to these technologies, the University of Malaga (ONE) is doing a hackathon, during 36 uninterrupted hours, in which their students will compete to offer the best solution against the clock to a challenge that their teachers and Samsung professionals will give them.

Another claim for those interested in virtual reality is the American startup YBVR., who will be part of the jury and will offer the first prize winners participation, the next 21 July, in his intensive course on the applications of virtual reality in mass sports, in which professionals arriving expressly from California will participate.

Another proposal is that of the Carmen Thyssen Museum in Malaga., who presents his new exhibition 'The appearance of the real' at this event, with a new virtual reality application, with which it aims to show how new technologies can help achieve greater success in the art world.