The Mercedes-Benz Arena stadium renews its IPTV and digital signage infrastructure with Tripleplay

In VIP areas, bares, restaurants and outlets of F&B have been installed around 200 screens. A network that offers a direct communication channel with the public throughout the venue and a means to distribute streaming.

Inaugurated in 2008, he Mercedes-Benz Arena is a multipurpose facility located in Berlin, owned by Anschutz Entertainment Group (AEG). With capacity for up to 17,000 spectators, It is one of the largest stadiums in Germany and has hosted some of the most important groups and teams in the world of music and sports such as NHL Ice Hockey , FIBA Basketball y UFC. In 2015, Mercedes-Benz became the main sponsor of the venue; formerly O2 World.

After the investment of its new sponsor, AEG chose to update the stadium's technological infrastructure, with a new digital signage and IPTV system to improve customer experience and develop new revenue opportunities.

AEG wanted a cost-effective IPTV and digital signage solution that offered all the features the modern stadium expected with remote screen control., content programming, triggers (triggers) of events, social media delivery, user access control and low latency IP transmission. The technology of Tripleplay has been the option chosen for the new technological infrastructure of the Mercedes-Benz Arena.

Around 200 Screens with IPTV and digital signage capabilities have been implemented at the Mercedes-Benz Arena using Tripleplay IPTV Head End and Digital Signage CMS. A solution that works with servers HP Enterprise and STB decoders Amino H150, responsible for delivering content to screens NEC professional level.

The screens were deployed in the VIP areas, bares, restaurants and points of sale of the F&B, giving AEG a direct communication channel with the public in all areas of the venue and a large network to distribute streaming.

The Tripleplay platform is also integrated with Schauff and iCast scoring software., allowing statistics and game times to be displayed on either screen, providing a single point for the venue team to manage the day of the event.

As a source of additional content, TripleSign Digital Signage by Tripleplay distributes the social media used by the Mercedes-Benz Arena, creating an instant platform for visitors, linking the mobile experience to the flat screen.

Low latency streaming

As part of the solution, Tripleplay's low-latency HD Encoder has been deployed at the Mercedes-Benz Arena allowing the transmission of live events and sports broadcasts from ‘ in-bowl’ to any screen or device on the digital signage network, with less than 300 end-to-end delay milliseconds.

By guaranteeing that low latency of live content, This makes visitors more inclined to leave their seats and visit food and beverage establishments or shops without missing any of the action taking place in the playing area..

To ensure that access to the system is controlled and fully complies with AEG policies, Tripleplay solution is integrated into the operator's Active Directory user access system and meets corporate security requirements.

This integration ensures that users of the Tripleplay platform are only presented with the areas of the system to which they have access, providing an additional level of security and control for the technical team on site.

Mercedes-Benz Arena has also implemented Tripleplay's STB customer control solution, TripleClient, on employee tablets and phones, to program the on and off of the screens and projectors in the rooms, alter the volume of the screen and allow ad-hoc control of each of them. In this way, a unique experience is achieved in each of the 200 installed screens.