Augmented reality helps protect Chilean children on Halloween night

For the campaign launched by the national body of police, the Scope app from Augmenty has been used with a pendant that the little ones will wear tonight, and that combines play and interactivity.

The national police force of Chile has launched the 'Safe Halloween' campaign to prevent children from getting lost on this festive night.. And for its execution it has had the participation of the Spanish company Aumentation.

This campaign was already carried out last year, with the aim of reducing the numerous complaints of lost children during this celebration, in addition to promoting the safety of minors. For the second year in a row, the Chilean security body has reorganized it and, on this occasion, has counted on the company Augmenty and its app Scope to carry it out.

The project, using this technology, is based on the distribution (the discharge) of a pendant with the emblem of the Chilean police force. So, the classic pumpkin, a vampire and a frankenstein in augmented reality will help the boys and girls who participate with a high security component. This scenario of provoking play and participation on the back of the pendant itself, Depending on the body of the police, it causes the child to want to take it. En el anverso, Any child who has it can fill in their name and that of their parents or guardians., as well as a contact telephone number.

From Increasing, Javier Dad, the project manager, highlights that an event of this magnitude “requires, if you want to do it well, something that children find natural, hence the pendant is half serious and with content that protects them, half a game, what invites them to, naturally, want to wear it”.

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