The 4K Summit consolidates its third edition with the international support of 300 professionals and 90 companies

The event, organized by Medina Media, with Panorama Audiovisual as 'main media partner', at the Digital Content Center of Malaga, has become an international benchmark in Ultra High Definition (UHD), with the presence of professionals from twenty-two countries.

The third edition of the 4To Summit, which was celebrated from 8 al 10 November in Malaga, It has been more than positive, with the assistance of more than three hundred professionals, representing one hundred companies from twenty-two countries (USA, Japan, Corea, Great Britain, Germany, France, Italia, Swiss, Sweden, Norway, Finland, Denmark, Belgium, Brazil, Canada, India, Türkiye, Australia, Poland, Portugal, Andorra and Spain), according to data provided by Medina Media.

The event, already considered the most important internationally on 4K-HDR and Ultra High Definition, will celebrate its fourth edition of the 7 al 9 November 2018 at the Digital Content Hub of the capital of the Costa del Sol “with the challenge of maintaining the level of satisfaction and usefulness for its attendees and sponsors”, as indicated by the organization.

Among the 28 sponsoring companies of the 4K Summit 2017 Movistar and Samsung were there, como ‘main sponsors’, besides Sony, Eutelsat, RTVE, Channel On, Hispasat, Grass Valley, Dolby, Canon, Cellnex, Axion, Panasonic, Nokia, Avid, Fujinon, Ericsson, Rohde&Schwarz, Akamai, Atem, Spectracal, Vestel, Tedial, Vestel, Huri, Ovid, Sono and the Malaga Provincial Council, and with Panorama Audiovisual as ‘main media partner’.

La 4K Summit, which has the Digital Content Pole as the main promoter of the event, It had eleven other collaborating companies and institutions, how to extend, Creative Europe, Taste of Malaga, ProMálaga, Malaga City Council, Victoria beers, Esca Catering, Renfe, the University of Malaga, El Corte Inglés Travel and the AVA Foundation.

The world forum of Ultra High Definition (UHD Forum), the World Ultra High Definition Alliance (UHD Alliance), the European Broadcasting Union (UER) and the European Forum for the Advancement of Media (FAME) They also supported the 4K Summit with their presence, conferences, demonstrations, 'masterclass' and work meetings.

The agenda was made up of seventeen conferences and eleven round tables, with speakers such as the president of Telefónica, Luis Miguel Gilperez; the president of Eurosport, Peter Hutton; the chief engineer of NASA's audiovisual program, Carlos Fontanot; the chief engineer of the EBU, Hans Hoffmann; the producer of the 8K unit of Japanese public television NHK, Hidenobu Miyazaki, and the head of TV marketing&BY the Samsung, Nacho Monge.

Also notable was the presence of representatives of companies and content producers that are international references at the UHD., as NHK, Discovery, OBS (Olympic Broadcasting Service), Mediapro, Movistar, RTVE, Sky, Travel XP, Paramax and Medina Media, inter alia.

With the aim of maintaining this level of excellence on the agenda in the fourth edition of the 4K Summit, Those responsible for Medina Media will tour the main technology and UHD content fairs, like Natpe (Miami), NabShow (vegas), IBC (Amsterdam), MWC (Barcelona), the European Digital Forum (Lucca), MipTV y Mipcom (Cannes), to bring to Malaga in November 2018 to the best speakers.

Another goal for the edition 2018 is to continue offering demonstrations and practical workshops on everything related to Ultra High Definition. So, In this year's demo area there were twenty-two spaces for business demonstrations, comoSony, Dolby, Eutelsat, Fujinon, Nokia, Eutelsat, Hispasat, Canon, Ericsson, Rohde&Schwarz, Akamai, Atem, UHD Forum, RTVE, Channel On, Huri, Ovid, 3inTech, Transparent CDN, Corus Consulting, Cellnex and Axion.

Coinciding with the event, Both Cellnex and Axión launched two 4K channels to transmit in tests to the metropolitan area of ​​Malaga. With these two new channels, There are already six signals that broadcast in 4K in tests in Spanish territory (Barcelona, Madrid, Sevilla 2 and Malaga 2) via DTT.

In this way, Andalusia, with four frequencies in tests, It is becoming an extraordinary test bed for 21st century telecommunications and a pioneer in these new technologies in Spain and Southern Europe..

Besides, Hispasat broadcast the event for Europe and Latin America through its 4K-HDR channel, via Hurí4K mobile unit with Sony HDC-4300 live production camera and Fujinon optics, which could also be followed from the projection room thanks to a Canon 4K HDR laser equipment.

In parallel, Hurí4K created the multi-camera streaming signal with Grass Valley 4K equipment and Canon lenses -provided by Ovide-; the sound of Sono and the technological management of Transparent CDN and Corus Consulting.