WHEREAS 2018: the growing commitment to providing value in training, conferences and events

Important developments await the next edition of the event in terms of initiatives designed to offer systems integration professionals a unique experience in value and productivity during their visit..

Improving year after year, the edition 2018 de Integrated Systems Europe (WHEREAS) won't let anyone down: A wide and varied program of new conferences and events around the latest trends and innovations await professionals in the field. 6 al 9 February so that your visit becomes a unique and immersive experience in its fifteenth call.

Integrated Systems Events, as organizers of the contest, and co-owner associations such as Avixa y give in, have found the key to success to attract the attention of systems integration professionals, by focusing and clearly betting on adding value to the contest in each call.

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Among the new initiatives that have been launched for ISE 2018, some already announced in Digital AV, the following stand out:

TIDE Conference (technology, innovation, design, experience), which will take place the day before the exhibition at the Amsterdam RAI opens its doors (5 February), organized by Avixa (more information in this diary). This is a one day event, which will take place at the Okura hotel, a few minutes walk from the convention center of the Dutch capital.

TIDE's goal is to analyze the creative trends and business decisions that shape the audiovisual industry and how companies can leverage these elements to create business opportunities., and therefore the focus will be on the concept 'Design thinking' (see attached video), applied to companies and design professionals, end customers and AV integration and installation channel.

World Masters of Projection Mapping is a new competition around this projection system that will be held for the first time at ISE 2018, produced by Amsterdam Light Festival, RAI Amsterdam e Integrated Systems Events (more details in this link). Attendees will be able to view finalists' 3D art displays from ships sailing directly from the convention center to the competition location: the facade of EYE Film Museum.

The artistic and technical challenge for the five shortlisted artists will be to create a work of video art that maps onto the three-dimensional architecture of the futuristic Eye Filmmuseum., to experience it uniquely from multiple points of view. The projectors, supplied by Panasonic, will be placed around the façade of this unique building on a wide variety of platforms.

The jury will be headed by the creative director of the Amsterdam Light Festival, Lennart Booij, and will take place 8 February 2018. The winner will be revealed at ISE on Friday 9 February (at 12:30 p.m.) at a special event with the five finalists.

BooloopLIVE is a new half-day conference that will explore how visitor attractions around the world, from theme parks to museums, Zoos and heritage facilities increasingly create nighttime shows, powered by live technology to entertain guests and keep them in an attraction longer, whether with lighting shows to videomapping shows, dynamic lighting and music effects to full-blown theatrical productions.

During this event, the technologies that promote this new trend will be announced., which will feature presentations from key operators and the main AV companies that are behind these innovative shows.

XR Summit WHEREAS It's a B2B strategy conference, one day long (mars, 6 February 2018), focused on the virtual reality industry and technology (VR); increased (AR) and mixed reality (MR), just as advanced Digital AV Magazine, to showcase the latest technological advances, business strategies and solutions, in addition to analyzing how they impact and enhance the audiovisual business, with market data and practical cases explained by experts in this environment.

This conference also provides added value to professionals in the integration channel, installation and distribution that come to ISE to provide new technological opportunities to vertical markets, as leisure, education, events, digital signage, simulation, finance, etc.

The event's commitment to these technologies is materialized in the creation of its own area dedicated to AR solutions, VR, MR and B2B solutions from a wide range of companies, which will be located next to the Hall 8 (Park Foyer), and that it will have an installation of Holovis, English provider of mixed reality solutions for the entertainment sectors, industrial and retail, and ISE partner.

Hall 15 is the new installation of the edition 2018, located in front of the Amsterdam RAI, to respond to the demand of companies that wish to participate in the contest and were unable to have their application successful due to lack of space.

For this reason, This new exhibition area provides more than 4.000 square meters of additional space to the venue. According to the organization, more than 1.200 exhibitors at ISE 2018, including more than 180 companies that will do it for the first time.

The Avixa and Cedia associations, co-owners in the ISE organization, training programs will also increase, workshops and certification that will take place in the edition 2018, which will feature as a novelty a virtual store for the simple purchase of tickets, passes and registration, for both individual and group sessions, from the ISE website itself.

Added to this is the option to purchase a Joint Association SuperPass, a pass that provides the opportunity to . attend Avixa and Cedia educational sessions at a single, comprehensive price, in which the holder can choose as many sessions as they wish.

As Mike Blackman says, director general de Integrated Systems Events, “We are incredibly proud and excited about the new initiatives and features that will be presented at ISE 2018, that are designed to add value to the time of all those who visit the event, whether exhibitor or assistant. This edition will be a truly immersive experience for everyone”.