Sono advances the technological trends that will mark the events sector this year

For this specialist in audiovisual technology integration, events will be more virtual, immersive and intelligent thanks to AV developments and Big Data, along with the combination of augmented reality and artificial intelligence.

The transversal characteristic of the technology will allow altering the scenarios in real time thanks to Big Data to gain in engagement and customization, and artificial intelligence (IA) It will also be imposed to optimize the experience to the maximum., as pointed out by the audiovisual technology and integration specialist I am.

Besides, The company points out that the mix of augmented reality and artificial intelligence will gain even more prominence in the events sector in 2018, as well as digital screens and 4K ultra high definition technology, and immersive experiences with 360º dome projections.

Below are some of the trends that, as I explain, will mark the events sector this year:

Artificial intelligence and augmented reality

The advancement of this type of technology will allow greater accessibility and an increase in demand with the intention of customizing experiences as much as possible.. So, as long as users are, For example, interacting with a product with augmented reality, your activity will be collected, processed and analyzed in real time to offer an evolved and adapted experience for each individual.

Virtual assistants will also take center stage as 'virtual personal assistants', providing support to the visitor or suggesting, For example, the best activities to do based on your interests.

Virtual and immersive technology

Having a virtual presenter on stage or showing elements in 3D through holographic projection are also interesting options when it comes to capturing the audience's attention.. The creation of even complete virtual scenarios, emulating many of the sets used today on television are other possibilities to take into account.

Although virtual reality through Oculus or other similar devices will continue to boom, The trend will be to achieve a much more immersive experience with projections of content presented on large 360º surfaces..

Combination of large format LED screens

Another option to surprise and capture maximum attention at events is the combination of a multitude of audiovisual screens., and the trends that will be seen are Led screens interspersed with creative Led strips and screen extensions with interactive Led floors.

To the above are also added flexible screens with a concave or convex structure and other ultra-high definition audiovisual equipment. (UHD), that are complemented with spectacular lighting that will not only be used as mere decorative elements, but programmed to facilitate changing atmospheres during the event.

Advances in digital image processing, that have gained speed and adjustment capacity, It will also facilitate the presentation of these contents with high-quality images in organic environments., whether real or virtual.

Evidently, the message and content of that event will be key, as is having a partner specialized in audiovisual technology integration., that provides innovative proposals and solutions, solvent and creative to achieve unique experiences.