Secuoya Nexus unites the Corporate and Digital areas in a single division

This new business area of ​​Grupo Secuoya seeks to be a point of convergence between brands and consumers, through creativity and content, taking advantage of new technologies. His first institutional move was to join BCMA.

Secuoya Nexus is the new business unit of Sequoia Group what, through a B2B and B2C communication and marketing service, constitutes the commercial spearhead of the rest of the company. This new business unit offers a personalized proposal, creative and innovative, according to the needs of the client and the market in which each one operates, aligned with your business strategy and oriented towards concrete and measurable objectives.

This business unit is born from the unification of the Corporate and Digital areas of the company, and seeks to be a point of convergence between brands and consumers through creativity and content, taking advantage of all the power of new technologies (social media, VR and AR virtual universes and the distribution of digital video).

According to its top manager, Eduardo Basarte, The key to Secuoya Nexus lies in “understanding the specific needs of each client.”, study ways to connect effectively with the target audience of each brand, create valuable content for that audience and properly manage the content to maximize the ROI of our clients”.

Roche, MSD, the bank, BBVA, Repsol, Movistar, B the travel Brand, Rowenta, Interflora, L’Oreal and Metro de Madrid are clients that already use the services of Secuoya Nexus to develop part of their digital content strategy.

BCMA Member

As the first institutional movement, Secuoya Nexus has signed its entry into BCMA (Branded Content Marketing Association), the international association that works to disseminate and promote the use of Branded Content as a complementary tool to advertising in communication.

BCMA Spain is an association open to the participation of all types of companies and professionals linked to the development of Branded Content in our country., and brings together content producers, advertiser brands, media, creative agencies and media agencies.

As a member of the BCMA, Secuoya Nexus is committed to collaborating in the development of branded content in areas such as research, the legal framework, training and standardization of work methodologies to standardize the creation, production, distribution and monitoring of this alternative to conventional advertising.

Business areas

Secuoya Nexus is made up of a team made up of 36 professionals who work connected and provide solutions in different areas:

• Design of virtual reality experiences (modeled, 360º stereoscopic videos and photographs for virtual tours or advertising), augmented reality (3D models, animations or videos on an image) and mixed (integrate real world elements with 3D models or scenarios).
• Digital marketing solutions: digital consulting, analytical reports, SEO strategy, WHICH, linkbuilding, e-commerce, CRO, social media strategy.
• Branded content and transmedia strategies: design, development and production of content strategies. Generation of narrative universes that allow you to interact and enjoy the experience on different channels, building loyalty and attracting new audiences.
• Coordination, execution, coverage and broadcast of traditional and interactive events (stands with touch sensors, backgrounds interactivos, video mapping).
• Audiovisual production solutions: audiovisual coverage and development of different online or television formats (informative editorial, corporate, entertainment or advertising).
• Production, promotion, monetization of digital content and management of intellectual property rights for content creators, mainly Youtube channels, via the Multi Channel Network: Viewin.