Leyard and Planar inaugurate a spectacular showroom in Barcelona

Companies choose Barcelona as their headquarters to serve their European clients, from the Middle East and Africa, offering them the possibility of seeing all their new products in a spacious showroom..

Leyard y Planar They inaugurated this Thursday in Barcelona their new headquarters from which they will serve the European markets, Middle East and Africa. Located on the popular Avenida Marina halfway between the monumental Sagrada Familia and the sea, The new offices have more than 500 m2 that house, among other spaces, a spectacular showroom where the latest developments are shown in action, both in display and LED..

Marco Bruines, CEO of Leyard for EMEA, highlighted at the inauguration the strong growth that both companies are experiencing, going from billing in 2015 just 310 millions of dollars to more than 1000 in 2017. The benefits have also multiplied from approximately 60 millions in 2015 to more than 190 from last year.

The acquisition of Glux in 2014, Planar (2015), All of (2016) y Natural Point (2017) justifies this exponential growth of Leyard.

Regarding regional market share, Bruines has noted that Italy, United Kingdom, Middle East, France, Swiss, France, Luxembourg and Austria monopolize the 80% of the company's international sales.

To respond to the growing demand in these markets, Leyard and Planar have just opened a factory in the town of Záborské near Prešov (Slovakia) with more than 3.000 m2 of surface area. New plant complements existing Leyard and Planar manufacturing in Oregon (EU), Shenzhen y Beijing in China.

The opening of these facilities comes on the heels of the Global LED Display Market Report Futuresource Consulting, what, for the second consecutive year, ranked Leyard as the market leader in small pitch LED displays.

“Europe is a critical market for us and the new facilities will allow us to show the latest LED and LCD solutions, being even closer to our European customers., from the Middle East and Africa; At the time, we allow ourselves to extend the manufacturing of high quality LEDs to a key region of the world”, Bruines has assured.

Bruines will have Spanish professionals in the European structure for top-level positions. In addition to Idoia Ruiz, your personal assistant, the CEO has Christian Orcin as VP Product Marketing, and Desireé Cendón as marketing director.

Marco Bruines has also highlighted “the excellent line of products of the companies, its international focus, the first-level references in very diverse vertical sectors and the magnificent marketing support”.

Chris Van Elslander, VP Sales EMEA, has assured that the objective of “EMEA Team It will be to think globally and act locally, maintaining that “Leyard together with Planar make up an unbeatable combination”.

For your part, Christian Orcin has stressed that Leyard and Planar always focus on premium products, Leyard being a pioneer in the development of small pitch technology. Orcin has commented that innovation is precisely the only secret of the strong growth of both companies.

Showroom

Among the novelties that those who visit the Leyard and Planar showroom can find, a LED video wall of 0,9 mm. with direct wall mounting and front maintenance (Direct Light), as well as the Clarity Matrix G3 LCD video wall that is offered in 46” and 55” with an ultra-thin bezel and the possibility of remote control and processing.

Also on display are new solutions that Leyard and Planar have launched at the last ISE and that aim to cover new market segments such as retail or rental at a more accessible price.. This is the case of the VM series, QE, TVF o VersaLight.

Over the next few months, Leyard and Planar will launch new proposals such as CaronLight with a new control system (Q2 2018), DirectLight X con video control (to be launched at the next InfoComm) or a restyling of the popular TWA series (Q4 2019).

Orcin commented that “we intend for our showroom to be your showroom,” thus inviting partners and clients to try the different solutions., attend training courses or access a certified service and repair that is now closer.

Leyard and Planar are expanding their European sales organization by opening up to markets such as broadcast, rent or control rooms. Precisely, the new showroom did not want to be a simple showcase of products, but rather the organization of the spaces is designed according to the different vertical markets..

Para broadcast, For example, We find the TVF series LED video walls, TVH and 1.6, TWA MT32 or a large multitouch wall in LED. TWS series are also on display 1.5 y TWA.

The popular Carbon Light also stands out in different pitch configurations, drawing attention to some striking cubes suspended from the ceiling (CLI 2.6) designed with modules from this series.

Regarding display, in addition to the Clarity Matrix G2 and G3 systems, we find the 4K Ultra Res display (UR-9851-ERO) o los display QE 7550.

In addition to the space dedicated to the showroom, the new offices have large areas for meeting rooms., training and celebration of all types of events. It will also serve as a flexible workspace for the European sales and marketing team..