OJD creates a service to audit outdoor advertising campaigns in Spain

With the OJD Exterior service you can audit assets, as well as the execution, duration and efficiency of campaigns, guaranteeing transparency and reliability.

The auditor of the advertising industry, OJD, has launched a service dedicated to the certification of campaigns carried out in foreign media that will allow the heritage audit to be carried out (inventory) used in campaigns, as well as the certification of the execution, duration and efficiency of the same.

“OJD Exterior is a service that has not existed until now and through which we want to offer reliability and transparency in foreign campaigns in our country., “just as it already happens in other countries around us”, Manuel Sala points out, general director of OJD.

During the last years, Investment in the outdoor environment has gained ground in the advertising planning processes of advertisers and media agencies. According to the latest I2p data data from Arce Media, company specialized in this type of studies, the investment of this medium in 2017 was from 370,2 million, and 2% more than the previous year. For this year, according to Zenith Vigía's estimate from March, The increase in investment will be 2% on the whole, being for digital exterior 6,3%.

Digital outdoor advertising campaigns already represent a 13,7% of the total External environment in 2017, according to I2p, that anticipates higher investment growth for 2018.

In this context, and with the aim of adapting to a changing and constantly evolving digital market, OJD is committed to a service that allows companies and institutions to trust the diffusion data of their campaigns. OJD has been offering the market data on the reliability and effectiveness of the media in Spain and collaborates in the generation of standards to guarantee transparency in the sector..

By performing audit tests, OJD will offer support networks the possibility of, in addition to certifying the inventory, duration and execution of outdoor advertising campaigns, document them and certify correct compliance with these.

In terms of digital outdoor advertising, OJD has developed a mobile app that captures the screens with geolocation of the location and subsequently matches them with the data from the server that launches the campaigns.. The audit procedures are based on the Technical Standards for the Control of Outdoor Advertising Networks.

Clear Channel Agreement

Besides, OJD has signed an agreement with Clear Channel, to audit your digital outdoor campaigns. The experience of this company in the sector and of OJD as auditor, will allow offering added value to advertisers when it comes to improving their advertising effectiveness.

With the launch of OJD Exterior, the company expands its service portfolio (among which are OJD, PGD, OJDinteractiva and now OJD Exterior) and consolidates its position as a reference auditing company for the advertising industry in Spain.