Toshiba Global Commerce Solutions presents its comprehensive platform to transform the retail sector

TCxElevate is Toshiba's retail technology platform, that not only combines the virtual and physical environment, but it combines ecommerce processes, mobility, digital signage, point of sale,…that retailers can integrate and personalize in their consumer proposal.

“Toshiba is a leader in innovation in technological solutions for the world of retail/printing, and we have the only solution in the digital transformation market for retail, capable of unifying all the elements of the sales chain of any business”. This is how forceful Francisco Lapuerta has said it before the specialized media, general director of Toshiba Global Commerce Solutions.

The proof of this has been the presentation of the second edition of its study on the consumer and shopping spaces, in addition to other market analyzes that attribute to them in Spain a 23% market share in technological solutions for commerce, a business that moved last year 64.000 million euros, of which, approximately, and 5% corresponded to technology solutions.

According to said report, in just a year and a half, he 45% of businesses in the retail sector will address a mixed marketing model in which physical and virtual spaces will coexist. Another prominent and growing element is the in-store shopping experience., which has increased from 35% of 2017 al 56% actual, along with tangible benefits also for the business such as operational improvement for employees.

Automated global platform

With these elements, Toshiba Global Commerce Solutions has developed TCxElevate, a comprehensive technological platform for retail that not only combines the virtual and physical environment, but it brings together processes and systems, from ecommerce solutions, mobility, digital signage, automated assistance, point of sale, autopago,…), that retailers can integrate and personalize in their consumer proposal.

“With TcxElevate we help retailers carry out their digital transformation with a unified platform with automated processes from start to finish.. “It is the only global solution on the market that unifies any element of the sales chain of any type of business.”, Lapuerta emphasizes.

This solution, already operational in a supermarket chain in Holland and with pilot projects in the Spanish market, It can also be seen in detail in the showroom at the offices of Toshiba Tec in Madrid; a space of 500 m2 in which the entire purchasing process takes place, with applications in a supermarket, a fashion store, the logistics warehouse with its automated label process, even a fast food restaurant.

Among other technological solutions developed by the company, Olivia stands out, a voice assistant aimed at customers to manage their shopping list or offer recipe recommendations and nutritional advice; a mobility application for iOS and Android devices that transforms and facilitates the usual purchasing process, with which consumers can scan the barcodes of the products that are added to their basket, reducing queues to pay by automatically registering the entire purchase at the point of sale, or advise you on the best route through the establishment according to your list, etc.

The establishment's employees also have an app that facilitates staff management., control stock in real time and thus carry out promotions and automatically adjust prices, Notify priority products for replacement, among other possibilities. Added to this is the development of a promotions and loyalty module to design personalized offers, based on a customer's profile and purchase history.

Robotics is also present in this environment with Badget, a robot equipped with artificial intelligence, cameras with infrared technology and sensors that are loaded with a map of the establishment and that start the activity when the closing is done.

“Badget works at night and walks through the entire sales area to carry out everything from inventory work on the shelves to recognizing if there is any spilled liquid on the floor to prevent a customer from slipping., etc. -Toshiba officials explain. All data collected is available to the store assistant, improving your work and optimizing your time”.

This space also shows the company's POS terminal offering., like the TCx800 model, a versatile system that integrates the seventh generation of Intel processors and that can become a traditional point of sale for the employee if waiting times occur, or as a self-service unit by the consumer.

The entire purchasing process has different solutions to automate labeling processes, with technologies like RFID, such as Form & Label, a forms and label printing system that simplifies logistics operations by automatically extracting information from multiple documents to obtain a single label, o Aplex 4, which can print up to thirty labels per minute.