Intersport creates an omnichannel sales concept in its establishments with Neo Advertising

The retail company offers its customers a connected digital experience through LED screens, video walls and touch supports with the possibility of online purchase.

As part of your digital transformation project, Intersport has taken the first step in its stores in Spain, with the reference of its flagship store located on Rambla de Cataluña, in which Neo Advertising has created a space connected through Led screens, video walls and touch supports that offer an omnichannel sales experience to customers, in addition to reinforcing the brand image and promotions.

The Intersport store concept is that of a new multi-sport and multi-brand space that incorporates the latest digital technology and focuses its efforts on specialization, advice and improvement of the purchasing experience.

This project is structured around the installation of two large LED screens in the shop window., that serve as the fundamental axis of brand communication to the public passing through the street, along with monitors and video walls in the store's transit areas, whose objective is to reinforce the messages most related to promotions and brand products.

At the head of the store shelves, large-format digital screens are located in a vertical position., in which the protagonists are the products. As a key in a multichannel environment, Tactile interactivity is also present in the aforementioned monitors, with the possibility of online purchasing in real time.

The specialist Neo has also been responsible for the adaptation of the contents, its management through appspace software, as well as proactive and reactive maintenance of installed hardware.