In its rapid food establishments in Germany it has installed large -format nec screens, In the sales zone, based on multisync p484 models of 48 inches and P404 of 40 inches. Teams that are used as boards menu and incorporate Raspberry Pi Compute Module 3.

Nec en kfc

KFC Continue to trust new technologies to stay ahead of the competition. This time he does it using the screens NEC Display Solutions Integrated with the Raspberry Pi solution.

In the ranking of the largest companies in the restoration industry, This chain began 2018, His jubilee year, With record sales in Germany. In 2017, They opened 15 KFC restaurants in this country along with several new branches in Austria and a planned entrance program for Switzerland.

KFC changes its menu more than six times a year. Besides, There are special offers and promotions that change daily. Established for 50 years in Germany, KFC plans to attract a young audience and focus on the individual needs of its clients.

Nec en kfc

Traditionally, The presentation of the product has taken the shape of rotating screens or interchangeable posters and menu cards. However, With more than 160 branches only in Germany, Change posters and menu cards is very cost and it takes a long time. Consequently, To draw attention to any short -term promotion, There is little room for maneuver when it implies changing the offers of the menu during the course of the day.

This is why KFC, Next to the advertising agency, m&r creative, decided to integrate Board Digital menu. “Unlike analog alternative, Digital menu panels emphasize the presence of modern brand of KFC. They allow a flexible product presentation combination, Information and entertainment and interaction with customers. You can provide your customers with better information and positively influence your purchase decisions”, explains Lisa Probst, Ti director of M&r creative.

In cooperation with IT-Haus, Large format NEC professional screens have been installed in the sales area. These include multisync p484 models of 48 inches and P404 of 40 inches, solutions that make up raspberry pi computer module 3.

Nec en kfc

Thanks to its brightness of 700 CD/m² and the anti -reflective coating of the screens, The range of food offered is optimally presented, Legible even in luminous environmental conditions. The modern and thin design fits into the modern interior design of the brand. Brand recognition is also guaranteed since KFC iconic colors, White on bright red, They reproduce precisely.

High quality components guarantee that screens can be used in continuous operation, A critical factor for fast food outlets. THE ADMINISTRATION AND MAINTENANCE FUNCTION, easy to use, ensures central control of screens, What saves time and resources of the company.

Thanks to the IMO interface, The origin of the screen content is integrated into the screen, which simplifies the installation of the devices, and the reliability is assured since it is not required wiring between the source and the display.

“A very special aspect is the innovative Raspberry Pi Compute Module 3. It is extremely robust and can support use 24×7 Without any problem. The NEC edition of the Module impresses with its additional functionality that is specially designed for use in Digital Signage applications. The content of the menu plate on KFC can be updated through the network and controlled centralized to a reproduction list ”, Continue probst.

The characteristics include extended memory, A Surveillance Timer, A real time clock and compatibility with video codecs. Thanks to its modular functionality, Calculation power can be updated flexible according to future needs, What is a great advantage.

NEC Display Solutions, m&R KREATIV AND IT-HAUS provided KFC a full service solution to KFC. Hardware and logistics, together with maintenance coordination, such as energy supply and network connection, They are widely covered together with the creation and delivery of content.

After the result obtained this fast food chain plans to replace the traditional signage systems that it still has for digital systems, In addition to remodeling external facilities.


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By • 4 Sep, 2018
• Section: Study cases, Digital signage, Display