The Barclaycard Arena pavilion becomes one of the most modern in Europe thanks to digital signage

For digital signage infrastructure, The Barclaycard Arena pavilion in Hamburg has had the collaboration of Tripleplay, who has been in charge of the installation of 314 screens, individually and centrally controlled.

Barclaycard Arena is a multipurpose sports hall located in Hamburg (Germany) and is the headquarters where the HSV Hamburg handball and Hamburg Freezers ice hockey teams play..

Its owner, the company Anschutz Entertainment, I wanted to turn this sports facility into one of the most modern venues in Europe. The project, which has taken two years to complete, has included the incorporation of more than 220 WiFi access points, hundreds of digital signage screens, panels de menu boards, a way finding solution and an application specially developed for visitors.

For the incorporation of the digital signage infrastructure, it has had the collaboration of Tripleplay who has been in charge of the installation of 314 screens, individually and centrally controlled.

Through the digital signage solution, The menu boards allow the Barclaycard Arena to individually adapt food and beverage offers according to the needs and type of audience.
Tripleplay's digital signage platform offers a 'guidance system' that allows you to attract the attention of visitors by delivering information in real time.

LED surfaces have also been installed 12,50 square meters at the Carlsberg Bar, one of the four bars at the Barclaycard Arena that are part of the Holsten brand. These will be used in the future to offer animations and advertisements. Likewise, a network of 27 portrait screens.

Another of the innovative elements that has been implemented at the Barclaycard Arena is an app that visitors can use to order drinks comfortably and without needing to have cash., which reduces wait times and improves the customer experience.

This tool allows you to set preferences, favorites and reminders, as well as send automatic notifications of relevant events, important offers and communications.

Interaction with visitors

Information including admission times, support acts and traffic information are also relayed via the app, with regular promotion of the app being delivered around the arena via the digital signage deployment. Available for download from the Apple Store and Google Play, the app also enables the user to purchase Premium tickets for events.

The information, including admission times, assistance acts and traffic, They are also broadcast through this application; while allowing you to buy Premium tickets for events.