4To Summit 2018 publishes its agenda and consolidates itself as the international meeting of UHD experts

In total there will be twenty presentations and seven panels in which reports will be offered, proposals and visions on Ultra High Definition 4K, which for three days brings together the best experts in this technology in Malaga.

4To Summit, meeting to be held 7 al 9 of November in the Digital Content Hub from Malaga, has published its final agenda, with which it is consolidated as the most important international meeting of technology experts and content producers on Ultra High Definition (UHD).

In total they will be 20 presentations and 7 dashboards that will provide reports, proposals and visions about this new technology, which for three days brings together in Malaga the best speakers from other international forums such as the NabShow in Las Vegas, el IBC de Amsterdam, the MipCom and the MipTV in Cannes, and the Lucca Forum.

In the opinion of Medina Media Events, the organizer of the meeting, This year's agenda exceeds that of 2017 and further raises the level of speakers and the number of sponsors.

The opening session will be on Wednesday 7 November and will feature the participation of the president of Movistar+, Sergio Osle; by Dr. Hans Hoffmann, head of the Media Fundamentals and Technological Production Unit of the European Broadcasting Union (UER); from the senior producer of the British BBC's Natural History unit, Colin Jackson; and the engineer Hiroyasu Masuda, Senior Manager of the 8K Department at NHK Japan.

Besides, the Korean multinational Samsung, one of the main sponsors of the event along with Movistar, will be represented by Nacho Monge, TV & AV Marketing Manager in Spain; and the French Eutelsat for its vice president of New Formats, Michel Chabrol.

Consultant Mohammed Hamza, senior analyst of the North American multinational Kagan, a division of Standard & Poors Global Market Intelligence, will be in charge of offering the attendees of the 4K Summit the current 'photography' of 4K worldwide.

RTVE, Movistar+ and Vestel will share with attendees their vision of the arrival of 4K to homes thanks to connected televisions.

The importance of audio and music in Ultra High Definition will be addressed in this first day by Yannick Dumartineix, from Swiss Radio Television, and by the German Fraunhofer, with your Business Development Director, Alfonso Carrera.

The second day, on thursday 8, will be dedicated in its first hours to sports. The CEO of the French production company HBS, Francis Tellier, which in collaboration with FIFA organized the television coverage of the World Cup in Russia 2018, will open the space dedicated to the production of live sports in 4K-UHD.

Sony, through Norbert Paquet, will tell its experience as the brand chosen as the main supplier of cameras for the World Cup in Russia, which was the first major world event produced entirely in 4K-HDR.

Next, un panel con Ian Nock (Ultra High Definition World Forum), Guillermo Jimenez (Olympic Broadcast Services), Mickael Raulet (Atem) ya Emiling Plaas (Mediapro), will review the experiences of 4K this 2018 in other events such as the PyeongChang Winter Olympics (Corea), Roland Garros (France) and LaLiga (Spain).

Ian Lowe's presentations (Dolby), Miguel Angel Gonzalez (Huawei), Stefan Hofmann (Panasonic), Klaus Weber (Grass Valley), Salvador Luna (Fujinon) and Carlos Castán (Canon) will complete the morning session from the manufacturers' point of view.

In the afternoon, It will be time to learn about the new technological solutions from multinationals like Movistar (Ruben Mellado), Nokia (Alvaro Villegas), AJA (Kevin King) and the advantages of 5G from Rohde&Schwarz (Juan Pachon), Cellnex (Xavi Redon) of Hispases (Daniel Castro).

Besides, a final block of conferences focused on the new horizons that open up for content with Ultra High Definition (UHD) will allow you to listen to the Frenchman Olivier Chiabodo (The Explorers Organisation), to the Italian Mirko Mastropietro (Sky Italy) and the Spanish Carlos Díez de la Lastra (The Rocks Marbella).

Precisely, Les Roches y Medina Media Events, 4K Summit organizer, They will host a cocktail party on Thursday night to introduce SUTUS (Space & Underwater Tourism Universal Summit), the first international summit on space and underwater tourism, which will take place in Marbella on 20 y 21 March 2019.

Future of 4K

Finally, on the third day, on Friday 9, the star of the 4KSummit will be Thierry Fautier, the president of the World Ultra High Definition Forum (UHD Forum).

Fautier will offer his lecture on “Where is 4K now and where is it going?”. Next, the Director of Communication of the UHD Forum, Benjamin Schwarz, will explain the map of the 4K ecosystem at an industrial level and standards around the world.

Paul Gray, principal analyst at the British multinational consulting firm IHS Markit (with more than 16.000 professionals on five continents), will summarize the most important headlines left by the fourth edition of the 4K Summit and offer its forecasts on the evolution of 4K in the coming years.

Colombia as the final touch

The final touch of the 4K Summit 2018 will have the proper name of Colombia, country that will host the 9 y 10 July 2019 the first edition of the 4K Americas, the Latin American edition of the 4K Summit.

The CEO of Extenda, Vanessa Bernard, will moderate a panel in which senior executives from the National Television Authority and Caracol Televisión will participate.

María Camila Villamizar (ANTV) and Johanna Rueda (Snail) They will debate the empowerment of women on television, Colombia's commitment to the Digital Content Economy and 4K content, and its support for 4K Americas.