d&b audiotechnik appoints Christian Orcin as general director for Spain

The audio systems manufacturer wants to strengthen its position in the Spanish market with the appointment of Orcin, who will be in charge of the sales and marketing areas, as well as supervising service and support to clients and regional sales partners..

The new general director of d&b audiotechnik Spain, Christian Orcin, will be in charge of promoting one of the nine subsidiaries that the German manufacturer has in the world, Most recently serving as Vice President of EMEA Product Sales and Marketing for Leyard, and previously held positions in the audiovisual areas at Earpro and Panasonic.

“My role will be to maintain the leadership that&b has established itself in the Spanish mobile/rental market - said Orcin after his appointment was made public -. The growth potential of the brand in the fixed installations market is enormous, so the development of our network of installers will also be an important objective”.

Specifically, Orcin's responsibilities include sales and marketing, as well as supervising service and support to customers and regional sales partners. “With key innovations in audio technology, as d&b Soundscape and products such as the SL Series family of line arrays, engineers in Germany are differentiating the global brand in the market. We are responsible for delivering sales, service and support in Spain to fulfill that international promise”, assures.

Para Phill Coe, EMEA territorial director of d&b, “Spain has always been an important market and for that reason we established a subsidiary in the year 2011. Currently, not only are our mobile and installation solutions business activities growing in Spain, but the influence of local prescribers and integrators also grows internationally, and we want to take advantage of those opportunities. We are confident that Christian is the right person to lead d&b Spain in this important period”.

electroacoustic engineer, Orcin has spent the last twenty years in the professional audio and AV industries, acquiring a solid track record in customer service and extensive knowledge of the Spanish audiovisual market. He has an MBA in industrial electronic engineering and speaks Spanish, Catalan, english and french.