IFEMA and DES sign an alliance to turn Madrid into the world capital of the digital company

The Community and the Madrid City Council promote the celebration of DES2019 as a reference event for the technology sector. In addition, It has also been announced that IFEMA Lab will present a project for indoor geolocation and positioning solutions during this edition..

The organization of OF THE – Digital Enterprise Show e IFEMA have signed an alliance to organize this technological event jointly in Madrid. The goal is to make DES2019, which will be celebrated from 21 al 23 of may, an international reference event for the technology sector, with focus on the digital economy.

“We are very satisfied with this collaboration agreement by which IFEMA joins the DES organization, “a very necessary event for the future to place Madrid and Spain on the agenda of major international events in terms of innovation and digitalization”, comments Albert Planas, CEO of Unlucky, DES organizing company – Digital Enterprise Show.

Besides, Eduardo López-Puertas, general director of IFEMA has announced that IFEMA LAB, the organization's innovation laboratory, will present a geolocation solutions project during DES2019, indoor positioning and very precise and intelligent guidance. “Unique in the world”.

“We believe that the DES formula shows a new way of event in which content takes precedence over exhibition, and this is the type of fairs we want for Madrid and Spain. “Digitization has to be an attribute of the identity of our companies and also of our city and our region”, comments López-Puertas.

The Community and the Madrid City Council have reiterated for another year their support for holding this ICT meeting, seeking to make this city the world capital of digital companies and place the city on the map of major technological events.

“From the institutions we support events like DES and we are working to put this city at the center of the world in digital transformation. “Events like this are the breeding ground for generating ecosystems that attract large companies to Madrid and act as a driving force to promote the digital transformation of SMEs.”, explains Javier Ruiz, Deputy Minister of Economy and Finance of the Community of Madrid.

For your part, Luis Cueto, general coordinator of the Madrid City Council, has highlighted that “DES is one of the great events for Madrid, It is our Davos of knowledge, and this alliance with IFEMA will help to continue developing Madrid as a key city from which digital content is being created for the entire world., and in which leading international companies are investing.”

DES2019, which celebrates its fourth edition this year, will have an economic impact of more than 40 million euros for Madrid, thanks to the more than 23.000 visitors from more than 50 countries, expected to receive days 21, 22 y 23 of may. A week in which the Spanish capital will return to the agenda of major international events and will become the world center of the digital economy.

The fourth edition of DES will focus on the Industry 4.0, Blockchain and Artificial Intelligence, as technologies that drive digitalization, hand in hand with more than 450 international experts. DES2019 will also have Germany as a guest country.

The international representation will be completed with 17 international delegations from the USA, Sweden, India, Brazil or China, among others. Along with them there will also be the Spanish pavilion organized by Red.es and ICEX, which will have the presence of numerous technology companies..

The appointment of the CIOs

CIOs will find in the CIO Summit a response to the new role they must play in the organizational structure, transcending technology, to become a key part of the transformation of the company's DNA towards the digital economy. This forum will have the presence of Ricardo Mardomingo, CISO of Eulen and Vasco Falcão Group, Konica Minota CEO.

Marketing directors count on Digital Marketing Planet, a three-day forum that allows you to learn about the latest trends in marketing and in which some experts such as Nancy Harhut will be present, expert in B2B marketing and neuromarketing; Claire Suellentrop, strategic marketing consultant; Sergio Lopez, Chief Production Officer at McCann Worldgroup and Director of Digital Marketing at Slack, Holly Chen, inter alia.

For your part, CEOs will have the Leadership Summit, an agenda that focuses during the first day on the challenges in managing and leading digital transformation projects. Didier Bonet, senior VP and global leader of Digital Practice at Capgemini; Jaques Bughin, director at McKinsey Global Institute and Martin Migoya, CEO of Globant will be some of the speakers at this meeting.

Along with these meetings, Nine vertical forums dedicated to industrial sectors such as Tourism will also be held., Banking and Insurance, Industry 4.0, Health in the digital age, Energy Sector, Cities and Public Administration, Retail, Ecommerce and Logistics, Urban Mobility, Telecommunications, and Media and Entertainment.

In addition, Specific technology programs Tech Series will also take place, which in this fourth edition will be dedicated to BlockChain, Artificial intelligence, Cloud Computing, Cybersecurity, Big Data & Analitycs, o IoT.

Technology companies dedicated to Artificial Intelligence or Cybersecurity such as IBM, Accenture, Altran, T-Systems, They are gloating, KPMG, Nutanix or Telefónica, between more than 300 firms, are part of this new edition of DES.

News in DES2019:

Making Digital Inclusive: the future of Education and Work. Forum that aims to debate what educational models are necessary for the work of the future.

Women Leadership on Digital Transformation. Forum dedicated to women who are helping to transform industries and businesses through technologies.

Spain Digital SME. A specialized auditorium, where small and medium-sized companies will find examples and solutions on how to boost the digital transformation of their businesses.