HMY digitizes the visual communication of brands and distributors at the point of sale

Its digital signage platform unifies content management and integrates the omnichannel marketing strategy in commercial spaces, reducing costs and facilitating the interactive experience of consumers.

HMY continues to focus on the digitalization of content and visual communication at the point of sale through digital signage solutions.

Visual communication at the point of sale is an element of differentiation in the physical shopping experience. Thanks to new technologies for retail, can become a tool that adds more value to brands, distributors and consumers, when moving from static content to audiovisual content or even formats enriched with interactive content.

HMY platform configures a digital signage solution for retail, that allows all types of audiovisual content to be displayed in real time on the store screens. Thus, The brand or distributor can launch the most appropriate message for each screen, zone the moment, and customize it based on your location (escape, cash register, restoration areas, fresh area…) the promotional context. The same platform allows collecting and displaying segmented analytics of consumer behavior in the commercial space..

Directed in real time by the brand or distributor, Content can be scheduled from your headquarters, directly from the store, or through HMY. This programming, can be done temporarily or perennially, by time slots, synchronized or specific to certain user interactions, giving the company total control over what happens in all its facilities at all times.

This allows audiovisual content to be transmitted, not static, that can change based on all kinds of variables and interactions, and thus adapt the communication to the commercial need of the space: promotions, campaigns, releases, corporate information… Entertaining, having fun, informing, educating and interacting with the consumer.

It adapts to all points of sale and integrates into any furniture or commercial support. This makes it ideal for use in so-called 'hot sales points'., such as payment lines or restaurant/prepared food areas, where they can help clarify consumer doubts, guide the purchasing process and expose the latest offers.

The digital signage offered by HMY guarantees customer attention and content personalization with a renewed shopping experience for customers. Besides, The adaptation to the context of the space and the product reinforces the product message. This technology helps integrate the omnichannel marketing strategy in the sales space, improving customer experience and purchasing processes, while facilitating data capture.

Besides, the use of sensors (proximity, pressure, interaction with screens, cameras…) allows you to obtain an analysis of segmented audiences and the possibility of adapting the content according to the customers present at that moment at the points of sale. All this in real time.