NEC Display screens help establish the 'restaurant of the future' at McDonald's Germany

The most of 1.500 establishments in the country are being renovated and the LCD screens, of 40 y 46 inches of NEC Display, They have a key role in this new concept, that encourages innovation and interaction.

Innovation and interaction are the cornerstones of the new concept that is being established in restaurants in McDonald’s in Germany. Under the motto 'The restaurant of the future', The best-known chain in the world is carrying out a new establishment design in this country.

In the future, there will be more service, more digital interaction and more space to respond to the needs of each of the clients in the near future. 1.500 company restaurants. Large format screens NEC Display Solutions play a key role in this strategic line of the new concept of premises.

Renovated restaurants offer a modern look, where customers are served at their tables, regardless of whether they order through an app, They use one of the digital terminals that are installed or do it in the traditional way, on the counter.

Innovation continues regarding menu selection. You can customize the order, choosing to remove or add ingredients, ensuring they receive their favorite product just the way they want it, freshly prepared and delivered to your table.

Digital signage con NEC

To facilitate obtaining information about offers, McDonald's Deutschland uses large format LCD screens from NEC Display Solutions. With a diagonal of 46 inches, These display supports replace the previously standard sheets of paper that had to be changed several times a day to display the menu.

Five screens are installed side by side in horizontal or vertical format. Only a few restaurants, generally smaller, change settings. A sixth screen, of 40 inches, placed to one side, shows price list and allergen information.

“Exhibitors play an important role in our new restaurant concept. We want to use them to optimally present our extensive menu”, explains Marcel Kolb, Director of innovation for McDonald's Deutschland restaurants.

The monitors are connected to form a continuous canvas that displays the menu with dynamic content, with animations and short product videos to attract more interest to the screen.

Restaurant screens throughout Germany are programmed centrally by a single service provider. Content adapts to the time of day, from breakfast to lunch menu, passing through the afternoon and evening specials. However, each restaurant also has the possibility of presenting tailored local offers.

The modular PCs that integrate the screens have Celeron processors from the Intel Skylake series, that have enough processing power to drive sophisticated animations and videos.

Quality was one of the main reasons why McDonald's Deutschland chose NEC displays.

“Many of our restaurants are open late into the night or even 24 hours of the day throughout the year”, dice Kolb. “Screens must be correspondingly reliable” McDonald's has used NEC displays for restaurants and individual projects for many years. “NEC was in the lead on price, quality and reliability, so we have decided to partner with them again this time”, comments Marcel Kolb, Restaurant Innovation Manager at McDonald’s Germany.

So far more than a thousand establishments have been renovated in Germany and they hope to have it extended to the entire country by the end of the year.