Ocean Outdoor strengthens its position in the European DooH market with the purchase of Visual Art

This acquisition significantly increases the company's DooH digital portfolio in the Nordics and Germany.

Visual Art Media, acquired by outdoor digital media specialist Ocean Outdoor, operates independently also in the Digital Out of Home market. Based in Stockholm, This specialist operates and has a presence in Sweden, Denmark, Finland and Germany, with offices also in Spain and the United States.

With this transaction, Ocean Outdoor strengthens its position in Northern Europe, Adding These Important Markets to Your DooH Digital Wallet, until now focused on the United Kingdom and the Netherlands. Another advantage of the acquisition of Visual Art Media is that it is a partner of Unibail-Radamco-Westfield in Germany, where it has an exclusive contract for fifteen shopping centers in cities such as Berlin and Munich.

Added to this are his more than 260 locations in retail environments, railway and airport and leisure services in the main cities of Sweden (like Stockholm, Gothenburg and Malmö), which positions it as the largest DooH digital operator in this country, together with the fifteen shopping centers in Germany, in which a network of four hundred DooH screens operates.

According to the Ocean Outdoor statement, los 140 Visual Art employees will continue to be led by their current CEO, Andreas Lind, which will be led and supported by the Ocean brand, which will now add a digital network of more than 25.000 screens of this company that operate in twenty-four countries around the world.

For Tim Bleakley, CEO de Ocean Outdoor, “Visual Art Media is an attractive business that we have always admired: combines great people with great assets in the growing DooH markets, which offers us great opportunities and synergies in different business areas and multiple countries”.

Visual Art Media's partnership with Unibail-Rodamco-Westfield in Germany complements Ocean Outdoor's long-term position with a major owner, replicating its operations in the United Kingdom, where this company owns exclusive external rights to two of the largest premium urban shopping centers in Europe: Westfield London y Westfield Stratford.