Clear Channel installs and manages twenty new digital screens in Seville
With this installation it reinforces its position in the national market for digital advertising media, after also expanding its portfolio in Madrid, Barcelona and Malaga.
The company Clear Channel has installed twenty new digital screens, under the award of the contract with the Municipal Transport Company of the City Council of Seville (Tussam), that add to the 1.500 advertising faces that the company has had and managed since the year 2018 in the national market.
These new screens with LCD technology, Fullmotion, They have been installed in emblematic and busy places in the center of the Andalusian capital, and they add to the company's digital product portfolio nationwide., expanding the Play Live offer! -the Madrid digital street furniture circuit, Barcelona and Malaga, con 366 latest technology screens.
Besides, Clear Channel has just started marketing the digital screens of the Lagoh Shopping Center, the largest in Seville and recently inaugurated, which has five large format visual systems and digital mupis.
As Maite Rodríguez has pointed out, commercial general director, product and marketing at Clear Channel Spain, “our positioning in Seville is undoubtedly solid. In addition to Madrid and Barcelona, Being the most established operator in a city like this means offering our clients a product with great coverage and possibilities at a national level., thus guaranteeing better exposure of their brands”.
With the aim of continuing to be “a reference in the evolution and transformation of the digital exterior - Rodríguez underlines -, The expansion of the heritage translates into an improvement in the coverage of the advertising effectiveness that we already carry out in our digital street furniture circuits in Madrid, Barcelona and Malaga”.
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